Tuesday, February 16, 2010

Franchises For Rural India : Franchising Creating Livelihood For Low Income Group Entrepreneurs

AMWAY INDIA TODAY WOMAN EMERGING ENTREPRENEUR AWARD

Richa Pandey Mishra, Founder, eJeevika HR

CITATION: For creating an employment network that successfully bridges the skill gap and helps rural youth connect with high growth industries.

Profile: For creating an ICT based training and placement bureau that provides training and a guaranteed job within the vicinity of the village at an affordable price.

The company works on partnership with local internet kiosks to provide training and placement to rural employable youth. It has placed more than 250 candidates to date. A trained candidate gets a salary ranging from Rs 4,000-Rs 10,000 and works on a franchisee model where the local internet centers share 50 per cent of the revenue generated from the candidates.