Saturday, February 20, 2010

Bookmark Library Franchise Opportunity

Bookmark Library is an interesting startup (Pune based) that is bringing all sorts of distribution and inventory to book lovers. The company provides Books, Movies, Games, Toys, Magazines under one roof and the most important part is the distribution model. There are three modes of access for subscribers – Physical stores, Online library and Tele-library and company has started franchise model for expansion. Started with a capital of Rs. 35,000, the company now has a ‘fleet’ of 35+ outlets and the founding team’s vision is to see Bookmark unmanned vending machines for members to access products anytime anywhere like airports, coffee shops, railway platforms, bus depots, etc. The whole library market is highly fragmented, and as digital libraries ( Mumbai’s first digital library was launched a few months back ) attract the attention of readers, new formats with tighter integration between offline and online will emerge. Even though it’s an operational intensive business, maybe the distribution model will help them achieve better margins.

What’s your take on Bookmark Library?