Mumbai-based Zrii Hospitality which is licensed to use restaurant brands like Pot Pourri and Lemon Grass Café, plans to promote its brands through franchising. The Group is seeking potential partners for franchise mode of operations. Pot Pourri is a world cuisine café operational in Bandra and Navi Mumbai in Mumbai, whereas Lemon Grass Café serves cuisines from South-east Asia (Thailand, Indonesia, China, Burma, Vietnam and Korea), which has its outlet in Bandra and Malad in Mumbai.
Speaking with Hospitality Biz, Nitin Tandon, Chef Owner and Food Stylist, Zrii Hospitality said, “As a brand management company, we would expand through franchising, company owned and management contracts. Franchising is a great way to expansion. Working with right partners one can delegate entrepreneurship and capital infusion too is easier for projects. Management contracts for the food and beverage (F&B) world is nascent and lack of technical expertise in F&B will always keep the door open for management contracts, coupled with strong growing brands.
Tags:zrii hospitality, nitin tandon,lemon grass cafe franchise, pot pourri franchise, world cuisine franchise, south east asian restaurant franchise, cafe franchise, speciality food franchise,
Source:Hospitality Biz India
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Tuesday, July 13, 2010
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i need to know the basic requirements for being a franchise owner of potpourri. i also want to know is it profitable enough as i researched a bit for subway and people are not happy about it as the management is too ambiguous.
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