The CADD Centre Franchise

Explore the franchise opportunities at CADD Centre, Asia’s largest network of CAD, CAE, and Project Planning Management (PPM) training centres.

From a “single-product”, “single-unit” training centre in Chennai, in 1988, CADD Centre, today, is offering authorized courses for over 20 market leading products in CAD, CAE, PPM and Modeling & Animation domain. It has over 280 franchises in about twelve countries including Malaysia, Singapore, India, Sri Lanka, Maldives, Bhutan, Nigeria, Qatar, Bahrain, Oman, and UAE.

We attribute this phenomenal success to our domain focus and to our “Franchise first” expansion model. Our multi-faceted growth has been driven by our steadfast adherence to the core values, core vision, and core vocation of excellence.

CADD Centre started Franchising in 1995, and from then on its expansion plan has always been through franchise growth. It regards franchisee of CADD Centre as a CADD Centre that “we do not own”. Except the ownership, it takes responsibility for the franchisee revenues and profitability month after month. The performance of CADD Centre employees is assessed by the profitability of the franchisee centres.

Among the key promises of CADD Centre include:

• Centre quality
• Software compliance
• End customer satisfaction
• Course quality
• Course delivery quality
• Course compliance
• Instructor training
• Viable franchise business plan

CADD Centre takes complete control of the quality of the courses and course delivery.

Core Values:
We place the franchise’s interest first and accord foremost importance to the quality of services in: identifying market needs, conception of curriculum, course delivery, franchise support and partnering with product developers. Our values-driven approach has bestowed on us the market leadership and made us a premium training partner for global product companies.

Core Vision:
We strive to create our presence world over as a provider of high-quality training, products and services in CAD, CAE, Project Management and Modeling & animation domains. We expand through franchising, which we consider is a sustainable model of co-operative entrepreneurship. Our franchise model is homegrown and proven successful within India as well as outside.

Core Vocation Of Excellence:
At CADD Centre, we consider that “training the trainers” is our core competence that brings in standard quality and uniformity of superior customer experience across all our franchises. We continuously engage software product companies in our training.

We also facilitate the knowledge transfer and collaboration within our franchise community by organizing various events. Besides, we associate ourselves with industry bodies that work for the promotion of computer aided engineering and management education.

CADD Franchise Expansion
Through franchising, CADD Centre has increased its presence from one centre in 1995 to 280 centres in twelve countries today. However, the company does not expand for the sake of expansion. CADD Centre looks for a steady growth. It signs a few franchises, works with them for some time till they stabilize and then go for signing the next batch of new franchises. The preference for the long-term growth has helped CADD Centre to achieve over 95% success rate and a 40% year-on-year annual growth rate in franchising for many years now.

The positive feedback from customers, good word of mouth references, and increase in the network are good evidences to show that the CADD Franchise system is a success. Reference and positive word of mouth are two very important ways CADD Centre attract new franchisees. This enables a new franchise to come on board with the right expectations.

CADD Centre is keen to promote entrepreneurship (“intrapreneurship”, rather) among its employees. What stands testimony to the company’s drive towards creating entrepreneurs is the fact that many CADD Centre franchises are owned by its past employees and students, who are familiar with the company’s culture and value system.

Franchise Support - Operation
CADD Centre is a process driven organization. The day-to-day operations of the Centre are well defined and the franchisee employees are trained and retrained to carry on the business as per the process chart. The franchise is not left to any thinking or imagination when it comes to course delivery or deliverables to customer. This ensures there is a uniform delivery of knowledge and skill to every individual registering for the program. Also, the regular monitoring of the Centres, gives a good amount of control in ensuring that the Franchise system is consistent.

CADD Centre is where it is today because of its close working relationship with the franchisees. The Centre offers an induction program for three days for all franchises to provide them with guidelines for handling the operations of the centre. The franchises are guided through a handholding approach.

Franchise Support – Marketing
CADD Centre franchisee is one of the most profitable education franchisee systems in India and hence growing even in challenging times. CADD Centre does not compete with but differentiates itself from its competitors. It builds its growth on referral marketing. It regularly invests in making referral marketing work. CADD Centre believes that “word of mouth” sales are much effective than any other mode of selling. It does not encourage franchises spending too much on promotion, as providing quality education will do a great deal of marketing. However, it does use traditional media and advertisement, in association with its franchises. The shared marketing expenses help both the franchisor and the franchise invest more and get better results.

CADD Centre discusses its marketing plans and brain storms ideas with every franchisee, and facilitates in the creation of marketing plans that are unique to every centre. CADD Centre runs six regional support centres across the country to provide support to the franchises and market test the programs before they are launched at the franchise centres. The Regional Support Centres study the patterns and device/test new marketing plans. Public Relation activities are handled in every location at regular intervals to make sure CADD Centre is on the news for good reasons.

CADD Centre supports its franchises in Creatives, media planning and Market Strategy promotional plans. It designs art works for marketing that is most suited for the target and the event.

CADD Market Leadership
CADD Centre is a 22 year-old CAD training company. It has embraced franchising as a sustainable model of cooperative entrepreneurship, for the last 15 years. Through franchising, the company has increased its centres from one in 1995 to 280 today. In the very first year of its operations, CADD Centre trained 40 people but the number of people trained by the CADD Centre has crossed the 500,000 mark! All these make, CADD Centre one among the world leaders in CAD/CAE/PPM training, Asia’s largest training network and India’s most influential launch medium for any CAD/CAE/CAM/PPM product companies in the world.

CADD Centre demands a premium from the principals (software product companies) as well as the customers (students and corporate employees). It offers the most comprehensive range of training programmes in its domain. CADD Centre believes that it is able to achieve gain and retain its market leadership in a very specialized segment only because of its deep insights into the franchise business.

CADD Franchise Revenue Sharing
CADD Centre has a very unique franchisee model where by the franchisee is allowed to earn in proportion to the efforts they put in the business. CADD Centre does not charge royalty based on the revenues – CADD Centre believes that when a franchise puts in a lot of efforts to increase its collections and profits, it is only fair to allow the franchise to retain a lion’s share.

The revenue sharing is based on a percentage – an annual fee – that is worked out at the very beginning, adhering to the business principles, size of operations and market potential. The annual fee model helps CADD Centre and its franchises keep their level of commitment at peak. Based on the track record of the performance of franchises, CADD Centre reworks the revenue sharing model to reflect the aspirations of franchises.

Franchise Requirements
CADD Centre franchise needs to be a local person. CADD Centre believes that a local person is the best to deliver the services exactly the way an end customer would want it. That is one of the reasons why it has taken the franchise route for expansion.

At CADD Centre, the franchisee is not just an investor but an entrepreneur responsible for success of the franchise centre. The franchise owner looks after the day to day operations of the Centre and sets and meets the targets to make the Centre profitable. CADD Centre works closely with the franchise in initial investments. It teaches the franchise how to work the costing and the investment. As an extension the franchise also understands how to handle the returns.

The franchise invests in physical infrastructure including hardware and software – the initial investment varies depending on the market size. CADD Centre charges an annual fee, which is not fixed based on the revenue. This means there will be no increase in the annual fee in proportion to the increase in the franchise’s revenues.

As for the centre premise is concerned, CADD Centre insists on a comfortable space with ventilation to accommodate class rooms labs, meeting rooms, sales cabins, manager cabins, staff room, store room, toilets, and of course, reserved parking space. There could be spare capacity to be used for walk-in demonstrations and special training on software.

CADD Franchise Relationship
CADD Centre treats its franchises as customers and evolves a win-win strategy. It gives a lot of value and priority to its relationship with the franchise. The company listens to its franchises and hand holds the franchise in business operations

Many franchisees of CADD Centre are its long time associates. For instance, its first franchise partner, Mr.V R Chander started CADD Centre at Coimbatore in a 1200 sft space in 1995. The first year revenue was Rs 24 lakhs. Today, he runs 3 centres in Coimbatore in over 10,000 sft space with revenue of around Rs 200 lakhs.

Tags:cadd franchise,Training Franchise, Education Franchise, Cadd Centre, franchise model, software franchise, franchise expansion, franchise system,franchise support, franchisee system,Franchise Business,

Source:franchise.caddcentre.ws



This Blog has been posted by Sparkleminds, A Franchise Consulting Company Based At Bangalore, India, Offering Complete Franchise Solutions Nationally and Internationally for more than a decade now.Visit www.sparkleminds.com for more details.