L'Occitane, the natural skincare and beauty brand, is on an expansion mode. After recently becoming the first French company to list on the Hong Kong Stock Exchange, and being oversubscribed 160 times, it is now entering the Indian spa market in partnership with Devi Resorts.
“India is now a priority for us. Our three stores in the country have been very successful. Our original plan was to open 20 stores in the next five years, but returns have been promising and we are planning to open four more by the end of this year. Internationally L’Occitane spas are present on the high-streets, in stores and resorts. The idea of opening the spa here is to extend the entire experience to our Indian customers as well,” says Guillaume Geslin, country manager, L’Occitane India.
Apart from the L’Occitane signature treatments, new treatments are being developed using local ingredients from Rajasthan. “We are trying to bring together the concepts of Indian and mediterranean well-being,” says Geslin.
Christened ‘Devi Spa by L’Occitane’, the spa will premier in Devi Garh palace, Udaipur, and two upcoming properties of Devi Resorts in Jaipur—the Devi Ratan and Rasa. The spas will be operational in October this year. “Devi Ratan resort will have a 20,000 sq ft spa, making it one of the largest in the country. The Rasa resort, adjacent to a wildlife reserve and sharing a boundary with the 400-year-old Amer fort, will have 500 sqft luxury tents with private spa pavilions,” says Rajnish Sabharwal, president, Boutique Hotels India.
Sanghvi Brands has been given the master franchise to operate the spas by L’Occitane in India. “We intend to launch at least five spas in India over the next 24 months covering metros and tourist destinations,” says Darpan Sanghvi, MD, Sanghvi Brands.
Tags:L'Occitane, Healthcare franchise, beauty franchise, Spa Franchise, Spa Business, L'Occitane India, Sanghvi Brands, Darpan Sanghvi, wellness franchise,best spa franchise,
Source:FE Bureau,July 18, 2010.
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