After diversifying from sleep comfort to providing end-to-end home comfort solutions last year, Kurl-on Ltd will invest around Rs 150 crore in the next couple of years on setting up three mattresses manufacturing plants, one in Saudi Arabia and two more in India.
In Saudi Arabia, the Karnataka-based company, part of the Rs 2,000-crore Manipal Group, is looking to invest around Rs 60 crore, and expects to initially sell nearly 12,000 high-end mattresses a month, Mr T. Sudhakar Pai, Chairman, told Business Line here. Kurl-on is a well-known brand in West Asia.
The company's aggressive plans are aimed at giving its expansion activities a definitive direction. It is repositioning itself as a player in India's Rs 1 lakh crore home comfort industry. Thus, operating on a bigger canvass, it would manufacture a whole range of products for home comfort also.
Furniture business
Kurl-on is also focusing on furniture and furnishing. It has already signed a joint venture agreement with Mr Cesare Giacomuzzo for the manufacture of furniture and is looking for partners across India to manufacture other products.
To fund its expansion and diversification plans, which includes finding partners and franchisees across India for making various home comfort products, Kurl-on may also raise funds from the capital market next year. Based on the current market evaluation of Kurl-on at Rs 1,600 crore, the company could raise up to Rs 400 crore via an IPO and get listed on the bourses. “We have the shareholders' nod. And many a private equity (PE) player have also approached us,” he added.
India plans
In India, where the company currently has five manufacturing units, it will establish two more plants with an investment of around Rs 90 crore, to double its current production capacity.
One of these plants will be in the Jhagadia industrial hub, near Ankaleshwar, in Bharuch district of Gujarat, where the company will invest Rs 60 crore. Last week, the company was allotted 25 acres at Jhagadia for the purpose.
Mr Pai said Kurl-on is also planning to set up a new plant in the North-East, preferably in Assam, with an initial investment of Rs 30 crore. Kurl-on is expecting to increase its turnover from Rs 417 crore in 2009-10 to Rs 1,000 crore in the next two years. With this objective, he said it aims to expand its network to a total of 150 exclusive company-owned flagship showrooms, called “Kurl-on Nests”, on a partnership or franchisee basis, and also 500 other outlets on the shop-in-shop model in the next three years.
Tags:Kurl-on, kurl on, kurlon, kurl-on franchise, T. Sudhakar Pai, furniture franchise, cesare giacomuzzo, kurl-on nests, shop in shop franchise, furnishings franchise
Source:Virendra Pandit, Ahmedabad, The Hindu Business Line, August 2010.
This Blog/Information/News Item/Press Release has been posted by Sparkleminds, A Franchise Consulting Company Based at Bangalore,India, Offering Complete Franchise Solutions Nationally and Internationally for more than a decade now.Visit www.sparkleminds.com for more details.
Showing posts with label furniture franchise. Show all posts
Showing posts with label furniture franchise. Show all posts
Monday, August 23, 2010
Hafele To Expand Via Franchise Stores In India
Hafele, a provider of comprehensive hardware technology solutions, including furniture fittings and architectural hardware, has launched its concept studio in Delhi. The company has decided to take the franchise route in India (JB Gupta is its franchise partner in Delhi) and plans to open up to 20 stores every year. Hafele already runs 17 such stores.
Jurgen Wolf, MD, Hafele, says, “We plan to grow to a Rs.1,500-crore company in the next three years.”
The current fiscal (Hafele operates on a Jan-Dec year) should see the company closing at Rs.100 crore. “Even if we go slow and open only 20 stores a year, we are okay with it, because we are then confident of quality and service,” Wolf says.
For a big studio, the company looks for a space above 2,500 sq.ft, while the size of a small studio ranges from 500 to 1,500 sq ft.
Having made its foray into the Indian market around seven years ago through the multi-brand dealership route, Hafele has aggressive plans for the future. It is currently looking at partners who are traditionally from the hardware industry, as the company feels it will take lesser time and effort to train them.
What the company attempts to create is an ‘experience zone’, where the consumer, as well as the architect and the interior designer, can have a look and feel experience of what Hafele's hardware, and the technology behind it, can do to ease life, modernise homes and smarten up kitchen spaces.
The company plans to slowly introduce its entire portfolio of offerings, including the bathroom and appliances. Currently, lighting makes up about 65 per cent of Hafele's turnover.
Realising that DIY (do it yourself) is not a big market in India, Hafele is opening up training centres in various cities to train consumers, as well as carpenters and architects, on the correct use of products.
Hafele also has three levels of certification and even recommends people who have been trained in installation, though Wolf proudly declares that the company's devices are “so simple and well thought out that even a 10-year-old can read the manual and install the fixtures”.
Tags:Hafele,hardware store franchise, fittings franchise, Jurgen Wolf, furniture franchise, Kitchen Franchise, lighting franchise, JB Gupta, interior franchise, studio franchise
Source:India Retailing Bureau, 20 Aug 2010
This Blog/Information/News Item/Press Release has been posted by Sparkleminds, A Franchise Consulting Company Based at Bangalore,India, Offering Complete Franchise Solutions Nationally and Internationally for more than a decade now.Visit www.sparkleminds.com for more details.
Jurgen Wolf, MD, Hafele, says, “We plan to grow to a Rs.1,500-crore company in the next three years.”
The current fiscal (Hafele operates on a Jan-Dec year) should see the company closing at Rs.100 crore. “Even if we go slow and open only 20 stores a year, we are okay with it, because we are then confident of quality and service,” Wolf says.
For a big studio, the company looks for a space above 2,500 sq.ft, while the size of a small studio ranges from 500 to 1,500 sq ft.
Having made its foray into the Indian market around seven years ago through the multi-brand dealership route, Hafele has aggressive plans for the future. It is currently looking at partners who are traditionally from the hardware industry, as the company feels it will take lesser time and effort to train them.
What the company attempts to create is an ‘experience zone’, where the consumer, as well as the architect and the interior designer, can have a look and feel experience of what Hafele's hardware, and the technology behind it, can do to ease life, modernise homes and smarten up kitchen spaces.
The company plans to slowly introduce its entire portfolio of offerings, including the bathroom and appliances. Currently, lighting makes up about 65 per cent of Hafele's turnover.
Realising that DIY (do it yourself) is not a big market in India, Hafele is opening up training centres in various cities to train consumers, as well as carpenters and architects, on the correct use of products.
Hafele also has three levels of certification and even recommends people who have been trained in installation, though Wolf proudly declares that the company's devices are “so simple and well thought out that even a 10-year-old can read the manual and install the fixtures”.
Tags:Hafele,hardware store franchise, fittings franchise, Jurgen Wolf, furniture franchise, Kitchen Franchise, lighting franchise, JB Gupta, interior franchise, studio franchise
Source:India Retailing Bureau, 20 Aug 2010
This Blog/Information/News Item/Press Release has been posted by Sparkleminds, A Franchise Consulting Company Based at Bangalore,India, Offering Complete Franchise Solutions Nationally and Internationally for more than a decade now.Visit www.sparkleminds.com for more details.
Wednesday, April 28, 2010
Godrej Interio Opens Its First Franchise Store In Chennai
Godrej Interio brings to Chennai a new Designer Furniture destination at Velachery, Bypass Road Godrej Interio arrives with the latest spring 2010 collection
Godrej Interio, India's leading home, office furniture & Interior Solutions Company today launched its first Franchise store in the city at Velachery, Bypass Road in association with Sarada Agencies, one of the leading Wholesale Dealers of Home & Office furniture in Chennai. The store is located in key retail hub of Chennai and is a perfect lifestyle destination. The store was inaugurated by Mr. Anil Mathur, COO, Godrej Interio.
Chennai, Tamil Nadu, April 28, 2010 -- Godrej Interio is totally committed to providing the highest quality furniture. The design teams work closely with consumers to determine their likes and preferences and these requirements are what can be seen in the products. While the designs are contemporary they reflect the lifestyle needs of the Indian consumers.
The store showcases vibrant, innovative furniture designed by renowned In house designers at Godrej Interio to give its customers the best shopping experience. Spread over an area of 5500 sq ft the Godrej Interio store has great visibility and is located at the most happening shopping area in Chennai.
Mr. Anil Mathur, COO, Godrej Interio on the occasion said "We are delighted to open our first franchisee store in Chennai. Godrej Interio is India's largest furniture brand and has been committed in delivering and bringing alive every consumers dream space. We are looking at expansion constantly to reach more and more consumers and plan to launch 70 stores by the year 2013".
Mr. Mathur also added that foraying into the franchise business will not only provide improved & consistent customer experience across all Godrej Interio stores but will also help in delighting customers by gaining better control and knowledge through a direct interface.
Notes to Editor
Godrej Interio integrates the concept of functional and contemporary furniture. A perfect amalgamation of time tested values and contemporary outlook. It's vibrant stylish and comfortable. When it comes to furniture, be it office, home or even designer furniture like the recent range of home furniture designed by Krsna Mehta, Godrej Interio has the entire range under one roof. Godrej Interio delivers ergonomically designed & contemporary Seating, Desking, Open Plan Office Systems, Storages, Bedroom Sets, Dining sets, Kitchens, Labs, Hospitals, Interiors, Carpets, Modular accommodation for the Navy and Kid's furniture-that are comfortable, healthy and productive. With the range of Home furniture & decor solutions, Godrej provides the warmth & comfort that reflects a happy, at ease family.
Sarada Agencies, a Company set up in 1952 by the promoter family of Facit Typewriters, diversified into the field of Office Furniture in 1970. It took up wholesale dealership of Godrej range of Home & Office Furniture in 2001 and in a short span of time topped the list of major contributors. They set up their first home store for Godrej Furniture in 2001 in Adyar, a cosmopolitan area in South Chennai. Since the potential of home furniture business was growing, they set up furniture showroom at Velachery, in June 2008 displaying all range of Godrej Home and Office Furniture and has been a one stop shop for all Furniture requirements. Taking that relation forward they now have a brand new, modern and spacious franchise store, which will make the Godrej Interio shopping a Bigger, Brighter, Better experience.
The Godrej Interio group to stand true to the Godrej mission to conserve the environment, designs products, sets up processes and uses raw materials that are eco-friendly to do their bit to preserve natural resources.
Source:PR Wire
Tags:Chennai Franchise,Godrej Interio, furniture franchise, Franchise Business, furniture business, best franchise,franchise store, new franchise, godrej franchise, furniture store
Godrej Interio, India's leading home, office furniture & Interior Solutions Company today launched its first Franchise store in the city at Velachery, Bypass Road in association with Sarada Agencies, one of the leading Wholesale Dealers of Home & Office furniture in Chennai. The store is located in key retail hub of Chennai and is a perfect lifestyle destination. The store was inaugurated by Mr. Anil Mathur, COO, Godrej Interio.
Chennai, Tamil Nadu, April 28, 2010 -- Godrej Interio is totally committed to providing the highest quality furniture. The design teams work closely with consumers to determine their likes and preferences and these requirements are what can be seen in the products. While the designs are contemporary they reflect the lifestyle needs of the Indian consumers.
The store showcases vibrant, innovative furniture designed by renowned In house designers at Godrej Interio to give its customers the best shopping experience. Spread over an area of 5500 sq ft the Godrej Interio store has great visibility and is located at the most happening shopping area in Chennai.
Mr. Anil Mathur, COO, Godrej Interio on the occasion said "We are delighted to open our first franchisee store in Chennai. Godrej Interio is India's largest furniture brand and has been committed in delivering and bringing alive every consumers dream space. We are looking at expansion constantly to reach more and more consumers and plan to launch 70 stores by the year 2013".
Mr. Mathur also added that foraying into the franchise business will not only provide improved & consistent customer experience across all Godrej Interio stores but will also help in delighting customers by gaining better control and knowledge through a direct interface.
Notes to Editor
Godrej Interio integrates the concept of functional and contemporary furniture. A perfect amalgamation of time tested values and contemporary outlook. It's vibrant stylish and comfortable. When it comes to furniture, be it office, home or even designer furniture like the recent range of home furniture designed by Krsna Mehta, Godrej Interio has the entire range under one roof. Godrej Interio delivers ergonomically designed & contemporary Seating, Desking, Open Plan Office Systems, Storages, Bedroom Sets, Dining sets, Kitchens, Labs, Hospitals, Interiors, Carpets, Modular accommodation for the Navy and Kid's furniture-that are comfortable, healthy and productive. With the range of Home furniture & decor solutions, Godrej provides the warmth & comfort that reflects a happy, at ease family.
Sarada Agencies, a Company set up in 1952 by the promoter family of Facit Typewriters, diversified into the field of Office Furniture in 1970. It took up wholesale dealership of Godrej range of Home & Office Furniture in 2001 and in a short span of time topped the list of major contributors. They set up their first home store for Godrej Furniture in 2001 in Adyar, a cosmopolitan area in South Chennai. Since the potential of home furniture business was growing, they set up furniture showroom at Velachery, in June 2008 displaying all range of Godrej Home and Office Furniture and has been a one stop shop for all Furniture requirements. Taking that relation forward they now have a brand new, modern and spacious franchise store, which will make the Godrej Interio shopping a Bigger, Brighter, Better experience.
The Godrej Interio group to stand true to the Godrej mission to conserve the environment, designs products, sets up processes and uses raw materials that are eco-friendly to do their bit to preserve natural resources.
Source:PR Wire
Tags:Chennai Franchise,Godrej Interio, furniture franchise, Franchise Business, furniture business, best franchise,franchise store, new franchise, godrej franchise, furniture store
Friday, February 5, 2010
Natuzzi & Italsofa to franchise in India and have 70 stores by 2012
Italian premium leather upholstery player Natuzzi Spa said on Friday it will enter the Indian market by June-July with plans to emerge as a leading player in the estimated $9.4 billion furnishing industry in the country.
The company said it will open its first two flagship outlets in Delhi and Mumbai, and has set a target of opening 70 points of sale across the country by end of 2012.
“We will introduce both our brands -- Natuzzi and Italsofa -- in the country and our aim is to have 70 points of sales across India of the two brands together by 2012. We will explore multiple formats like flagship stores, mono-brand smaller outlets and galleries in form of shop-in-shops,” Natuzzi country manager India Nitin Bahl told PTI.
He said the company will enter the Indian market through the franchise route and investments will be made primarily by individual franchise operators.
“Our target is the 12-lakh Indian households with an annual income of over Rs10 lakh. While the Natuzzi brand will be for the major metros, Italsofa will also target Tier I cities like Pune and Chandigarh,” Bahl said.
He said the company is looking to clock a revenue of at least 25 million Euro (around Rs162 crore) from the Indian operations by 2012.
The USD one billion firm is one of the few furnishing companies listed on the New York Stock Exchange. It currently has over 350 galleries and flagship stores in 123 countries.
The company said it will open its first two flagship outlets in Delhi and Mumbai, and has set a target of opening 70 points of sale across the country by end of 2012.
“We will introduce both our brands -- Natuzzi and Italsofa -- in the country and our aim is to have 70 points of sales across India of the two brands together by 2012. We will explore multiple formats like flagship stores, mono-brand smaller outlets and galleries in form of shop-in-shops,” Natuzzi country manager India Nitin Bahl told PTI.
He said the company will enter the Indian market through the franchise route and investments will be made primarily by individual franchise operators.
“Our target is the 12-lakh Indian households with an annual income of over Rs10 lakh. While the Natuzzi brand will be for the major metros, Italsofa will also target Tier I cities like Pune and Chandigarh,” Bahl said.
He said the company is looking to clock a revenue of at least 25 million Euro (around Rs162 crore) from the Indian operations by 2012.
The USD one billion firm is one of the few furnishing companies listed on the New York Stock Exchange. It currently has over 350 galleries and flagship stores in 123 countries.
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