Hafele, a provider of comprehensive hardware technology solutions, including furniture fittings and architectural hardware, has launched its concept studio in Delhi. The company has decided to take the franchise route in India (JB Gupta is its franchise partner in Delhi) and plans to open up to 20 stores every year. Hafele already runs 17 such stores.
Jurgen Wolf, MD, Hafele, says, “We plan to grow to a Rs.1,500-crore company in the next three years.”
The current fiscal (Hafele operates on a Jan-Dec year) should see the company closing at Rs.100 crore. “Even if we go slow and open only 20 stores a year, we are okay with it, because we are then confident of quality and service,” Wolf says.
For a big studio, the company looks for a space above 2,500 sq.ft, while the size of a small studio ranges from 500 to 1,500 sq ft.
Having made its foray into the Indian market around seven years ago through the multi-brand dealership route, Hafele has aggressive plans for the future. It is currently looking at partners who are traditionally from the hardware industry, as the company feels it will take lesser time and effort to train them.
What the company attempts to create is an ‘experience zone’, where the consumer, as well as the architect and the interior designer, can have a look and feel experience of what Hafele's hardware, and the technology behind it, can do to ease life, modernise homes and smarten up kitchen spaces.
The company plans to slowly introduce its entire portfolio of offerings, including the bathroom and appliances. Currently, lighting makes up about 65 per cent of Hafele's turnover.
Realising that DIY (do it yourself) is not a big market in India, Hafele is opening up training centres in various cities to train consumers, as well as carpenters and architects, on the correct use of products.
Hafele also has three levels of certification and even recommends people who have been trained in installation, though Wolf proudly declares that the company's devices are “so simple and well thought out that even a 10-year-old can read the manual and install the fixtures”.
Tags:Hafele,hardware store franchise, fittings franchise, Jurgen Wolf, furniture franchise, Kitchen Franchise, lighting franchise, JB Gupta, interior franchise, studio franchise
Source:India Retailing Bureau, 20 Aug 2010
This Blog/Information/News Item/Press Release has been posted by Sparkleminds, A Franchise Consulting Company Based at Bangalore,India, Offering Complete Franchise Solutions Nationally and Internationally for more than a decade now.Visit www.sparkleminds.com for more details.
Showing posts with label Kitchen Franchise. Show all posts
Showing posts with label Kitchen Franchise. Show all posts
Monday, August 23, 2010
Thursday, August 19, 2010
Olive and Pine Modular Kitchen Franchise Opportunity
Bengaluru, Karnataka, August 13, 2010-- "Olive & Pine has set new benchmarks in the modular furniture domain and we are delighted to launch our latest series of customized modular kitchens - CraftsMaid here in Bangalore. The accelerated growth of the industry and the increasing global awareness of consumers in India, gives us incredible opportunity to provide expertise and value to our customers" said Mr. Derick Px, CEO, & Chief Architect, Olive & Pine.
"Culinary art has so much to it today and mere cooking is a passé. Now, it is about where you cook and kitchen aesthetics is the term you can define the phenomenon as Olive & Pine offers a comprehensive choice of materials, styles, designs, accessories, and combinations, which helps in making every kitchen unique and one of its kind." He further emphasized.
The CraftsMaid series is designed and assembled in contemporary style with practical accessories and will be retailed at Rs.1,25,000 upwards for a modular kitchen. An archetypal Olive & Pine modular kitchen is slated to be a perfect blend of expertise, experience, and extensive engineering know-how. The USP of the series being that CraftsMaid kitchens have balanced chromatic effects which adds to the aesthetics and functional demands of new-age realm of kitchens.
With the objective of expanding its presence in South India, Olive & Pine plans to enter the Hyderabad and Chennai markets through exclusive franchisee networks. The brand is seeking franchisees to partners its initiative in the metros.
Notes to Editor
About Olive & Pine
Established in the year 1999, Olive & Pine is one of the leading firms in modular furniture industry. The company is a complete end-to-end kitchen solution firm with a beautiful ambience and unique modular layout. The products are divided into three main categories - Modular Kitchens, Wardrobes and Home Furniture. The brand has an enviable reputation, as designers, manufacturers and retailers with a strong presence in spaces of Modular Kitchens, Wardrobes and Home Furniture.
The key highlights: Olive & Pine is a professional setup, providing total kitchen solutions from products to services, warrantee, branded appliances, after-sales service, designed on a special software and tailor-made to perfectly fit every kitchen floor plan under one roof. They also deal in turnkey projects for some of the India's leading corporate and developers.
Tags:Olive and Pine,Modular Furniture Franchise, Kitchen Franchise, Modular Kitchen Franchise, Derick Px, Craftsmaid, franchisee network,
This Blog/Information/News Item/Press Release has been posted by Sparkleminds, A Franchise Consulting Company Based at Bangalore,India, Offering Complete Franchise Solutions Nationally and Internationally for more than a decade now.Visit www.sparkleminds.com for more details.
"Culinary art has so much to it today and mere cooking is a passé. Now, it is about where you cook and kitchen aesthetics is the term you can define the phenomenon as Olive & Pine offers a comprehensive choice of materials, styles, designs, accessories, and combinations, which helps in making every kitchen unique and one of its kind." He further emphasized.
The CraftsMaid series is designed and assembled in contemporary style with practical accessories and will be retailed at Rs.1,25,000 upwards for a modular kitchen. An archetypal Olive & Pine modular kitchen is slated to be a perfect blend of expertise, experience, and extensive engineering know-how. The USP of the series being that CraftsMaid kitchens have balanced chromatic effects which adds to the aesthetics and functional demands of new-age realm of kitchens.
With the objective of expanding its presence in South India, Olive & Pine plans to enter the Hyderabad and Chennai markets through exclusive franchisee networks. The brand is seeking franchisees to partners its initiative in the metros.
Notes to Editor
About Olive & Pine
Established in the year 1999, Olive & Pine is one of the leading firms in modular furniture industry. The company is a complete end-to-end kitchen solution firm with a beautiful ambience and unique modular layout. The products are divided into three main categories - Modular Kitchens, Wardrobes and Home Furniture. The brand has an enviable reputation, as designers, manufacturers and retailers with a strong presence in spaces of Modular Kitchens, Wardrobes and Home Furniture.
The key highlights: Olive & Pine is a professional setup, providing total kitchen solutions from products to services, warrantee, branded appliances, after-sales service, designed on a special software and tailor-made to perfectly fit every kitchen floor plan under one roof. They also deal in turnkey projects for some of the India's leading corporate and developers.
Tags:Olive and Pine,Modular Furniture Franchise, Kitchen Franchise, Modular Kitchen Franchise, Derick Px, Craftsmaid, franchisee network,
This Blog/Information/News Item/Press Release has been posted by Sparkleminds, A Franchise Consulting Company Based at Bangalore,India, Offering Complete Franchise Solutions Nationally and Internationally for more than a decade now.Visit www.sparkleminds.com for more details.
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