Tuesday, December 29, 2009

IACM to appoint 500 Franchisees

New DelhiDelhi based computer hardware, networking and electronic security system training institute, IACM plans to appoint five hundred odd franchisees in tier two and tier cities besides six major metros over next four years. When it’s accomplished, IACM will be one of the largest franchising brand in education in the country.

Beginning this December, IACM, has launched an one of its kind road show titled ‘Show Me The Business’. It’ll be a nationwide chain of seminars that will be organized in 100 cities across the country on entrepreneurship opportunities with IACM.

Never before have an education institute embarked on such large scale mass contact program to enroll franchisees particularly from small towns. Said Ravinder Goyal, Director, IACM, “We are planning to plough close to Rupees Twenty-Fifty crores to finance the ambitious expansion of computer hardware, networking and electronic security system training across India.”

Interestingly, the franchisee development seminar aims at targeting upwardly mobile small business families who had been traditionally in managing retail stores in Tier 2 or Tier 3 cities but now plans to enter larger business arena.

IACM is trying to assist small retail store owners to set up a franchisee based business for the next generation which is now educated and computer savvy too. Says Ravinder Goyal, Director, IACM, “we have identified a unique segment among old business owners whose children are educated and computer savvy and refuses to be a part of retail store concept. IACM offers a white collared business venture for the second generation of these families.”

It’s an interesting trend. For the first time ever, IACM is trying to broad base education entrepreneurship like never before. Sample this list; ranging from jewellers to doctors to hoteliers to transporters to textile mill owner ---- the list of those who have jumped into the fray of education is intriguing.

IACM has been successful in roping in a diverse segment of small entrepreneurs in education business.

Says Ravinder Goyal, Director, IACM; “After ten years of operation, we were just six centers up until two years back”. However, in a dramatic way, over last two years, ever since we embarked in franchisee development we added sixty centers in fifty cities across the country. I personally can’t yet believe the potential of education franchising in India. This current fiscal year we are likely to touch 90-100 franchisees. This will scale up to five hundred franchisee over next four years in total.

And there’s a queue of people from all walks of life wanting to take up education training as a business. All that we have succeeded in doing is investing in the Brand, creating an unparalleled online testing system and online student and center management system which work to the benefit of franchisees”.

IACM has drawn up an ambitious investment plan to support the franchisee development programme. A sum of rupees Twenty - Fifty crore has been targeted to fund the projected franchisee development programme. Says Ravinder Goyal “We are actively seeking private equity funding as well to meet the fund requirement required to meet the projected expansion plan”.