Monday, December 7, 2009

Australian Food Brands In India

Retail Food Group Limited, a leading Australian retail food brand manager and franchisor, has decided to enter Indian market next year. The company is aiming revenue of US$87 million from the country within five years from start of operations.
"We expect revenues of $87 million from our Indian operations within five years. In 20 years, we expect Indian operations to be bigger than the Australian business," Mr. Gavin Nixon, Sales and Leasing Manager, Retail Food Group (RFG) told reporters.
RFG, the largest retail chain in Australia, last year the company’s turnover was US$505 million in the domestic market.

"The Indian food market is one of the most promising and offers immense potential. We want to capitalise on it as part of our global growth strategy," Mr. Nixon said.
RFG will be introducing all its four brands like Michel's Patisserie, Donut King, Brumby's Bakery and 'bb's cafe' in the Indian market next year and plans to double its retail strength every year.

"We will open a total of 15 outlets of four of its brands within the first year and double the number every year for next few years," he said.

RFG currently operates over 1100 outlets in Australia. The company entered China market last year