Tuesday, December 8, 2009

Canon To Open 6 'Prozone' outlets through franchise model in all major cities of India.

Leading digital imaging company Canon India will open six outlets in various cities in the country over the next few months. According to the Canon India Senior Vice-President Alok Bhardwaj, these outlets name 'Prozone' will display its 160 products under one roof and would be set up on the franchise model in Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad during the next few months.

The company was witnessing tremendous growth in Tier-II cities on sales of its flagship model 'digital single lens reflector (DSLR)' cameras. The company had only three exclusive outlets so far-in Bangalore, Gurgaon and Mumbai. He added that they were getting a huge response particularly in the mid-end DSLR cameras.

The lower-end Canon cameras range between Rs.26,000 to Rs.50,000, while the mid-end between Rs.50,000 to Rs.1.50 lakh and the high-end cameras were priced above Rs.1.50 lakh. Bhardwaj told that the company had launched the new DSLR Electro Optical System (EOS) 7D with new features in the mid-end category, priced at Rs.1.10 lakh. The EOS 7D has a resolution of 18 megapixel and features a lock, which helps camera setting s not to change without the knowledge of the photographer.

He also mentioned that this year witnessed the highest growth in the sales of DSLR cameras despite the global meltdown. The company grew over 30 per cent in the last three years. Canon India is the currently the market leader in DSLR Cameras. It has 54 per cent market share. South India was the largest market for Canon, contributing 28 per cent on its total sales.

Canon India currently has 10 exclusive service centres across various cities. The company reported a turnover of Rs.665 crore last financial year and hopes to reach Rs.830 crore this financial year.