Gloria Jean’s eyes expansion
Bullish on the estimated Rs 1,200 crore market in the country, international coffee chain Gloria Jean’s Coffees (Gloria) is readying itself for expansion to make it profitable.
Having entered the Indian market in 2008 through master franchise model, it has only nine outlets in the country. The company currently has spent more than 12 months on reworking and refining its business model and is finally readying itsel for expansion. It is set to open one outlet each in Delhi and Pune in next two months besides setting itself a target of 100 operational outlets by 2013.
With 50 per cent of Rs 1,200 crore market being unorganised and Cafe Coffee Day and Barista taking big chunks of the remaining, Gloria believes there needs to be a concentrated effort in gaining momentum and popularity in the market.
Speaking to Deccan Herald Gloria Jean’s Coffees Regional General Manager Tony White said their emphasis is on training its staff adding Citymax Hospitality, its franchise here, has invested Rs 80 lakh on training alone. Its total investment as on this date is Rs 10 crore.
Coffee varisty
The company has set up ‘coffee university’ –– a mock coffee shop –– where it trains its staff to make coffee and also other essentials like treating the customers et al. Citymax Hospitality President Sundarrajan Rajagopal said besides having to go through rigrous levels of training, the staff will also be monitered by the ‘coffee university’ in Australia (Gloria’s base) and India. There are regional workshops conducted twice a year to further enhance quality of workforce. It also conducts competitions for baristas from across the markets it has presence so that there is an exhange of ideas and exposure to all its staff.
Further, the firm will pump in another Rs 50 crore into the Indian market –– out of which a significant sum will be spent on training –– as it believes that there is enough scope for all existing players and more. It said it will expand its presence to 16 cities from the current four.
With all other players like Barista,Cafe Coffee Day,Mocha,Nescafe,Coffee N U, Java City, Brewers,Cuppa eyeing expansion, Gloria Jeans is all set to have its share of the Pie of the Indian coffee market.
Bangalore: Jan 29, DHNS:
Showing posts with label cuppa. Show all posts
Showing posts with label cuppa. Show all posts
Friday, January 29, 2010
Sunday, January 10, 2010
Cuppa Franchise
FRANCHISING CUPPA – AN OPPORTUNITY TO BE A PARTNER IN PROFIT
Cuppa, in a bid to revive the Indian Tradition of tea drinking has launched a chain of cafes under the brand name ‘CUPPA’. The flagship Café was launched in February 2009, at J.P.Nagar, Bangalore. Cuppa will soon be inaugurating four more outlets across Bangalore.
THE CUPPA FORMULA
Cuppa will run its cafes through a network of franchise outlets some of which will be company owned and others will be run by ‘partners in profit’. Cuppa is India’s first nationwide chain of cafes, with huge potential for growth as it brings alive old traditions, albeit with the modern twist of innovative blends.
Cuppa is looking at aggressive growth. From the first café that opened in February 2009 in Bangalore, they aim to have 300 cafes, across India by the end of 2011. Café Coffee Day opened just a handful of cafes in the first 5 years of operation.
Cuppa is targeted at the Urban Indian Youth – from the age group of 20 to 35. The attractive interiors and the exciting menu will make it a ‘youth hangout of choice’. The competitive price will bring the cuppa experience within the reach of college students and the young executives who will be attracted by the sheer energy of the place and the wide range of beverages and snacks.
THE CUPPA EXPERIENCE
Cuppa promises
• An innovative range of teas, coffees and cold beverages
• Delectable snacks
• World-class customer experience
• Trained and well informed staff
• Great ambience, décor and comfort
• Open kitchen
• Localisation of menu
• International standards of quality, service and cleanliness
• Cuppa Card – Our loyalty program for loyal customers
THE CUPPA MENU
Cuppa understands the difference between a good cup and a great cup.
They start at the very beginning – at the source. The finest ‘two-leaves-and-a-bud’ and the finest beans are sourced directly from the estates to ensure freshness, superior flavour, consistent quality and a customer who will come back for more.
Only the finest, 100% pure tea from Darjeeling & Assam and coffee from the estates of Chickmangalur, go in to our brews. For those looking for an international flavour, we have teas from China, Srilanka and South Africa. Our dedicated tasters take their job seriously and ensure that our customers enjoy every sip.
The Cuppa menu includes 32 teas and 17 coffees, ranging from the mundane Assam Tea to the Cuppa Signature Brew for the more adventurous.
THE CUPPA FRANCHISE FORMAT
Cuppa will operate through Franchisees across the country. There are three franchisee formats proposed, ranging from the 450-500 sq ft format in shopping malls to the 1000-1200 sq ft format on high streets.
450-500 sq ft area
Franchising Fee Rs 3,00,000
Equipment Rs 5,00,000
Furniture & Fixtures Rs 2,00,000
Interiors Rs 6,50,000
Total Investment Rs 16,50,000
Royalty Fees 8%
Marketing Fees 4%
Space Cost (Deposit) Rs 5,00,000
*The costs can vary as these are approximate costs.
THE CUPPA FRANCHISE FORMAT
750 – 800 sqft area
Franchising Fee Rs 4,00,000
Equipment Rs 5,00,000
Furniture & Fixtures Rs 3,00,000
Interiors Rs 10,40,000
Total Investment Rs 22,40,000
Royalty Fees 8%
Marketing Fees 4%
Space Cost (Deposit) Rs 8,00,000
*The costs can vary as these are approximate costs.
Visit www.sparkleminds.com if you are seeking a cafe franchise and we could help you choose a franchise of your choice.
Cuppa, in a bid to revive the Indian Tradition of tea drinking has launched a chain of cafes under the brand name ‘CUPPA’. The flagship Café was launched in February 2009, at J.P.Nagar, Bangalore. Cuppa will soon be inaugurating four more outlets across Bangalore.
THE CUPPA FORMULA
Cuppa will run its cafes through a network of franchise outlets some of which will be company owned and others will be run by ‘partners in profit’. Cuppa is India’s first nationwide chain of cafes, with huge potential for growth as it brings alive old traditions, albeit with the modern twist of innovative blends.
Cuppa is looking at aggressive growth. From the first café that opened in February 2009 in Bangalore, they aim to have 300 cafes, across India by the end of 2011. Café Coffee Day opened just a handful of cafes in the first 5 years of operation.
Cuppa is targeted at the Urban Indian Youth – from the age group of 20 to 35. The attractive interiors and the exciting menu will make it a ‘youth hangout of choice’. The competitive price will bring the cuppa experience within the reach of college students and the young executives who will be attracted by the sheer energy of the place and the wide range of beverages and snacks.
THE CUPPA EXPERIENCE
Cuppa promises
• An innovative range of teas, coffees and cold beverages
• Delectable snacks
• World-class customer experience
• Trained and well informed staff
• Great ambience, décor and comfort
• Open kitchen
• Localisation of menu
• International standards of quality, service and cleanliness
• Cuppa Card – Our loyalty program for loyal customers
THE CUPPA MENU
Cuppa understands the difference between a good cup and a great cup.
They start at the very beginning – at the source. The finest ‘two-leaves-and-a-bud’ and the finest beans are sourced directly from the estates to ensure freshness, superior flavour, consistent quality and a customer who will come back for more.
Only the finest, 100% pure tea from Darjeeling & Assam and coffee from the estates of Chickmangalur, go in to our brews. For those looking for an international flavour, we have teas from China, Srilanka and South Africa. Our dedicated tasters take their job seriously and ensure that our customers enjoy every sip.
The Cuppa menu includes 32 teas and 17 coffees, ranging from the mundane Assam Tea to the Cuppa Signature Brew for the more adventurous.
THE CUPPA FRANCHISE FORMAT
Cuppa will operate through Franchisees across the country. There are three franchisee formats proposed, ranging from the 450-500 sq ft format in shopping malls to the 1000-1200 sq ft format on high streets.
450-500 sq ft area
Franchising Fee Rs 3,00,000
Equipment Rs 5,00,000
Furniture & Fixtures Rs 2,00,000
Interiors Rs 6,50,000
Total Investment Rs 16,50,000
Royalty Fees 8%
Marketing Fees 4%
Space Cost (Deposit) Rs 5,00,000
*The costs can vary as these are approximate costs.
THE CUPPA FRANCHISE FORMAT
750 – 800 sqft area
Franchising Fee Rs 4,00,000
Equipment Rs 5,00,000
Furniture & Fixtures Rs 3,00,000
Interiors Rs 10,40,000
Total Investment Rs 22,40,000
Royalty Fees 8%
Marketing Fees 4%
Space Cost (Deposit) Rs 8,00,000
*The costs can vary as these are approximate costs.
Visit www.sparkleminds.com if you are seeking a cafe franchise and we could help you choose a franchise of your choice.
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