Baskin-Robbins turned 65 this month. It is much younger in India. Owned by the US-based Dunkin’ Brands, Baskin-Robbins entered the country 17 years ago in 1993 with a couple of company-run outlets in Mumbai and Delhi. Over the years, it has expanded to 400 franchisee outlets spread across 95 cities and is also available at some 600 hotels and restaurants and at about 600 modern-format retail stores. The chain, which is run by Graviss Foods in India and the SAARC region, says it has always grown close to 25 per cent year on year in India.
Now, Baskin-Robbins wants to penetrate deeper and denser. It’s targeting to grow 30 per cent this year. While it wants to expand the number of outlets in cities it is already present, covering pockets where it is not there, the chain is also planning an aggressive roll out in a large number of Tier II and III cities. Says Baskin-Robbins India Chief Operating Officer Subroto Mukherjee, “In cities we are already there, we want to cover the entire geographical spread. For instance, in Mumbai, we have 92 outlets, but there are pockets where we are not there. In and around Delhi, we have 45 outlets, but I see potential for at least 200 outlets.” The chain is looking at activating 80 to 85 ice cream parlours every year. Besides, it is also targeting aggressive growth from food service (hotels and restaurants) and modern-format retail segments.
As for Tier II and III cities, Mukherjee says, “They are yielding excellent results. We’ve seen some startling trends; for instance, parlours in cities like Nagpur and Guwahati have been our top grosser. These cities have got a lot of money with not many places to spend. They are certainly a key growth driver. While we’ll enter newer markets in Tier II and III cities, we’ll also explore opportunities in Tier IV cities.”
Baskin-Robbins is perceived as a premium brand — a regular scoop costs Rs 45, while a premium one costs Rs 50. It is thus positioned between the mass brands such as Amul, Kwality Walls and Vadilal and the super-premium brands like Häagen-Dazs and Movenpik. It thus faces some competition from both the categories as well as other dessert brands like Café Coffee Day and Barista. Mukherjee says the positioning has actually benefited the brand. “We are a very affordable brand and with brands like Movenpik, which cost Rs 150-plus a scoop, coming up, it has made life easier for us. Baskin-Robbins is perceived as excellent quality at a lesser price.” He adds, “We are slightly more expensive than our nearest competitor; however, we are confident that the value the customer gets out of a superior product along with our healthy portion sizes makes it great value. Today, hygiene and quality are critical to the customer and that is where Baskin-Robbins scores over others.”
Baskin-Robbins plans to support its expansion creating some buzz around the brand. Currently, it’s running a promotion campaign on radio as well as print and outdoors celebrating its 65th anniversary. It will also promote the product through kids’ camps, sampling of product through schools, colleges as well as society campaigns, as it has done in the past.
Tags:Baskin Robbins, Baskin Robbins Franchise, Baskin Robins, graviss foods, Ice Cream Franchise, Amul, Kwality Walls, Vadilal, Haagen Dazs, Movenpik, cafe coffee day, barista, ice cream business, ice cream dealership,
Source:Amit Ranjan Rai / New Delhi July 26, 2010, 0:01IST/Business Standard
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Showing posts with label cafe coffee day. Show all posts
Showing posts with label cafe coffee day. Show all posts
Sunday, July 25, 2010
Saturday, June 12, 2010
Cafe Business Opportunities Galore In India.Top Coffee Chains across the world lined up.
June.11, 2010.At least three international coffee chains are preparing to enter India, adding to a crowded market that is set to bulge some more.
The UK's Coffee Republic, Malta's Cafe Jubilee and Australia's Coffee Club Group have given mandates to retail consultancies in India to scout for franchise partners.
"We have identified real growth opportunities in India as (the) cafe culture is taking hold," said Tariq Affara, chief executive, Coffee Republic Trading Ltd. "We have international experience, a very strong brand offer, and we are excited and confident about our prospects in the Indian market."
More than 1,200 cafes have sprung up across India in the past decade, mostly from six organized chains, clocking an average annual growth of around 40 percent. They have made the cafe industry -- currently capped at Rs1,000 crore -- one of the fastest growing organized retail segments.
Chains such as Cafe Coffee Day (CCD) -- which recently acquired Czech label Cafe Emporio -- Barista and Costa Coffee plan on opening hundreds of outlets in major cities over the next two-three years, pinning their hopes on the deep pockets of India's growing class of young professionals and students.
According to industry estimates, there is scope for another 5,000 or so outlets strategically located close to offices, colleges and shopping malls.
That's the space the foreign chains want to tap.
Coffee Republic is working with consultants to identify a partner who can expand its business across India. Affara didn't name the consultant.
Cafe Jubilee and Coffee Club Group are working with New Delhi-based consultancy Franchise India Holdings Ltd for strategizing their entry into the country.
Starbucks Corp., the world's largest coffee retailer, is also eyeing the Indian market, after having dropped the plan a few years ago following some regulatory hurdles.
"At some point in the near future, we will make the right announcement and the right partner in India," chief executive Howard Schultz had told Reuters in April. "We are enthused about India."
The country is a big draw for international cafes, four of the six organized coffee chains in India being foreign players.
"It is important for the global players to drive strategies by making the campaigns more product-centric than the destination, in addition to the given mandates to flourish in India," said Gaurav Marya, president, Franchise India. "This poses a huge challenge to bring the required shift in Indian consumerism."
Their biggest challenge will come from India's largest cafe chain, CCD, which has 917 outlets in 150 cities and towns. It is looking to launch another 200 cafes to add to its presence on highways and inside malls and corporate offices by March.
CCD also plans to open 100 lounges in Mumbai, New Delhi, Chandigarh, Hyderabad and Chennai to add to its single lounge in Bangalore, as well as Coffee Day Squares in major cities.
"With lounges, we hope to address young professionals who grew up on CCD and want to indulge a lot more," said K. Ramakrishnan, president of marketing.
"It's a market that needs to be created. Geographical expansion has huge possibilities. Cities are not saturated yet and the market is not limiting at all," he said.
Barista Coffee Co. Ltd, India's second largest organized cafe chain with 210 outlets, plans to launch 40-45 outlets a year in the next two-three years.
It will be followed closely by Costa Coffee, the UK's largest coffee brand, which entered India in September 2005 through an exclusive franchisee tie-up with Devyani International Ltd.
The company has opened around 50 outlets in northern and western India, and plans to invest Rs250 crore in the next four years to take its store count to 500.
But experts point out the chains are targeting the same locations and clients, with little other than price to differentiate them.
Clients agree. Prakash Chandra, a 25-year-old software engineer, said his loyalties don't lie with any particular chain, as he sat with a couple of friends, sipping from a Barista cup in Noida, a New Delhi suburb. "I go to these coffee chains very often. I go to Barista, I go to Cafe Coffee Day; anything will do for me."
Australian cafe chain Gloria Jean's Coffees, which entered India in 2008 through the Landmark Group's hospitality section, Citymax, positions itself at the upper end of the market.
The chain, which has 12 outlets across India, offers a premium cup of coffee at 10-15 percent more than a cup at Barista, which is priced at around Rs60. It is looking to add another 18 outlets by March. The prices at Costa Coffee are also 10-15 percent above that at CCD, where a regular cup costs Rs40.
"In the cafe business, it is a question of which market and segment one is targeting," said Pinakiranjan Mishra, partner and national leader, retail and consumer product practice, Ernst and Young. "One needs to see if they are offering value for that money. In future, it would become more service-led than price-led differentiation."
Outlet managers also say that with cafe chains vying for the same strategic locations, their sales are being affected. In Noida's Sector 18 market, for instance, there are four Barista outlets competing with five outlets of CCD, two of Costa Coffee and five or six small independent cafes within a radius of half a kilometre.
In Bangalore's Indiranagar locality, there are four cafes on a 1km stretch. "I wish they were not here," said the manager of one of the Indiranagar cafes, requesting anonymity. "Since they opened, we have lost at least 20 percent of our regular customers."
Tags:coffee republic, cafe jubilee, coffee club, franchise partners, retail consultancies, cafe franchise, starbucks, cafe coffee day, Cafe Emporio, barista, Costa Coffee, foreign chains,
Source:Mint,New Delhi,Deepti Chaudhury,Friday June 11,2010.
The UK's Coffee Republic, Malta's Cafe Jubilee and Australia's Coffee Club Group have given mandates to retail consultancies in India to scout for franchise partners.
"We have identified real growth opportunities in India as (the) cafe culture is taking hold," said Tariq Affara, chief executive, Coffee Republic Trading Ltd. "We have international experience, a very strong brand offer, and we are excited and confident about our prospects in the Indian market."
More than 1,200 cafes have sprung up across India in the past decade, mostly from six organized chains, clocking an average annual growth of around 40 percent. They have made the cafe industry -- currently capped at Rs1,000 crore -- one of the fastest growing organized retail segments.
Chains such as Cafe Coffee Day (CCD) -- which recently acquired Czech label Cafe Emporio -- Barista and Costa Coffee plan on opening hundreds of outlets in major cities over the next two-three years, pinning their hopes on the deep pockets of India's growing class of young professionals and students.
According to industry estimates, there is scope for another 5,000 or so outlets strategically located close to offices, colleges and shopping malls.
That's the space the foreign chains want to tap.
Coffee Republic is working with consultants to identify a partner who can expand its business across India. Affara didn't name the consultant.
Cafe Jubilee and Coffee Club Group are working with New Delhi-based consultancy Franchise India Holdings Ltd for strategizing their entry into the country.
Starbucks Corp., the world's largest coffee retailer, is also eyeing the Indian market, after having dropped the plan a few years ago following some regulatory hurdles.
"At some point in the near future, we will make the right announcement and the right partner in India," chief executive Howard Schultz had told Reuters in April. "We are enthused about India."
The country is a big draw for international cafes, four of the six organized coffee chains in India being foreign players.
"It is important for the global players to drive strategies by making the campaigns more product-centric than the destination, in addition to the given mandates to flourish in India," said Gaurav Marya, president, Franchise India. "This poses a huge challenge to bring the required shift in Indian consumerism."
Their biggest challenge will come from India's largest cafe chain, CCD, which has 917 outlets in 150 cities and towns. It is looking to launch another 200 cafes to add to its presence on highways and inside malls and corporate offices by March.
CCD also plans to open 100 lounges in Mumbai, New Delhi, Chandigarh, Hyderabad and Chennai to add to its single lounge in Bangalore, as well as Coffee Day Squares in major cities.
"With lounges, we hope to address young professionals who grew up on CCD and want to indulge a lot more," said K. Ramakrishnan, president of marketing.
"It's a market that needs to be created. Geographical expansion has huge possibilities. Cities are not saturated yet and the market is not limiting at all," he said.
Barista Coffee Co. Ltd, India's second largest organized cafe chain with 210 outlets, plans to launch 40-45 outlets a year in the next two-three years.
It will be followed closely by Costa Coffee, the UK's largest coffee brand, which entered India in September 2005 through an exclusive franchisee tie-up with Devyani International Ltd.
The company has opened around 50 outlets in northern and western India, and plans to invest Rs250 crore in the next four years to take its store count to 500.
But experts point out the chains are targeting the same locations and clients, with little other than price to differentiate them.
Clients agree. Prakash Chandra, a 25-year-old software engineer, said his loyalties don't lie with any particular chain, as he sat with a couple of friends, sipping from a Barista cup in Noida, a New Delhi suburb. "I go to these coffee chains very often. I go to Barista, I go to Cafe Coffee Day; anything will do for me."
Australian cafe chain Gloria Jean's Coffees, which entered India in 2008 through the Landmark Group's hospitality section, Citymax, positions itself at the upper end of the market.
The chain, which has 12 outlets across India, offers a premium cup of coffee at 10-15 percent more than a cup at Barista, which is priced at around Rs60. It is looking to add another 18 outlets by March. The prices at Costa Coffee are also 10-15 percent above that at CCD, where a regular cup costs Rs40.
"In the cafe business, it is a question of which market and segment one is targeting," said Pinakiranjan Mishra, partner and national leader, retail and consumer product practice, Ernst and Young. "One needs to see if they are offering value for that money. In future, it would become more service-led than price-led differentiation."
Outlet managers also say that with cafe chains vying for the same strategic locations, their sales are being affected. In Noida's Sector 18 market, for instance, there are four Barista outlets competing with five outlets of CCD, two of Costa Coffee and five or six small independent cafes within a radius of half a kilometre.
In Bangalore's Indiranagar locality, there are four cafes on a 1km stretch. "I wish they were not here," said the manager of one of the Indiranagar cafes, requesting anonymity. "Since they opened, we have lost at least 20 percent of our regular customers."
Tags:coffee republic, cafe jubilee, coffee club, franchise partners, retail consultancies, cafe franchise, starbucks, cafe coffee day, Cafe Emporio, barista, Costa Coffee, foreign chains,
Source:Mint,New Delhi,Deepti Chaudhury,Friday June 11,2010.
Thursday, June 3, 2010
Cafe Coffee Day Takes Over Cafe Emporio
BANGALORE: Homegrown coffee conglomerate Amalgamated Bean Coffee Trading Company (ABCTL) gave a boost to its international retail ambitions by snapping up the Czech Republic-headquartered Cafe Emporio for Rs 15 crore.
Cafe Emporio was originally managed as a subsidiary under Czech company Orea Hotels. In 2006, the 20-24 outlet chain was taken over by private equity firm Cimex Invest. However, Cimex shut down half the cafes due to poor profitability. Cafe Emporio, which has seven outlets are in Prague, also operates two formats including a pure-play cafe as well as a lounge.
ABCTL’s retail arm, Cafe Coffee Day, is targeting 50 overseas outlets in the next 2-3 years. The takeover of Cafe Emporio will help CCD add to its outlets in Vienna, Austria. CCD owns four outlets in Vienna which has served as a gateway for its entry into Eastern Europe. It also has two franchise-operated outlets in Pakistan but the contribution of the overseas business to the group’s turnover is negligible at this point.
“We are focused on increasing our footprint across the central and eastern European region both organically and inorganically as the business requires scale. We wanted to enter this region before the market got crowded,” Shweta Shetty, president, international business for Cafe Coffee Day told ET.
By taking over regional coffee retail outlets or cafes in this emerging market, CCD expects to reduce its time to market in these countries.
Tags:Cafe Emporio, Cafe Coffee Day, CCD, franchise operated outlets, coffee retail outlets, cafe business, cafe franchise, cafe opportunities,best cafe,
Cafe Emporio was originally managed as a subsidiary under Czech company Orea Hotels. In 2006, the 20-24 outlet chain was taken over by private equity firm Cimex Invest. However, Cimex shut down half the cafes due to poor profitability. Cafe Emporio, which has seven outlets are in Prague, also operates two formats including a pure-play cafe as well as a lounge.
ABCTL’s retail arm, Cafe Coffee Day, is targeting 50 overseas outlets in the next 2-3 years. The takeover of Cafe Emporio will help CCD add to its outlets in Vienna, Austria. CCD owns four outlets in Vienna which has served as a gateway for its entry into Eastern Europe. It also has two franchise-operated outlets in Pakistan but the contribution of the overseas business to the group’s turnover is negligible at this point.
“We are focused on increasing our footprint across the central and eastern European region both organically and inorganically as the business requires scale. We wanted to enter this region before the market got crowded,” Shweta Shetty, president, international business for Cafe Coffee Day told ET.
By taking over regional coffee retail outlets or cafes in this emerging market, CCD expects to reduce its time to market in these countries.
Tags:Cafe Emporio, Cafe Coffee Day, CCD, franchise operated outlets, coffee retail outlets, cafe business, cafe franchise, cafe opportunities,best cafe,
Tuesday, May 11, 2010
Amritsar hotting up to retail franchise brands.
Amritsar, April 30, 2010: Archies opened another store in Amritsar today at The Celebration Mall. The company has got some special collections which will be displayed in this mall.
The special gallery offers a wide range of Gifts, Toys, Cards, Disney Collection, Soft Toys, Helpage Products, Greeting Cards, Gift Packs, Calendars, Diaries, Business Organiser, Telephone Index, Perfumes, Perfumes and Deodorants, Exclusive Gifts, Showpieces, Pen Sets, Photo Frames, Toys & Huggables, Clocks and Watches, Kitchen Packs, Combo Gifts, Kids Stuff, Gifts For Her, Gifts For Him and all occassion Greeting Cards.
The Celebration Mall has a built up area of 2, 04,000 square feet with a total of nine levels including three levels of basement parking (approx 1, 28,000 square feet). A blend of international brands like the multiplex Cinepolis, UK retail giant Marks & Spencer, fashion brands like UCB, Levi's, Adidas, Reebok, Van Heusen, Allen Solly, Peter England, foodservice majors McDonald's and Cafe Coffe Day and a significant number of prominent local retailers like Bille Di hatti, Mohini Woolens, Xclusive Boutique, Kazo can be seen at the property. The other power brands of the mall are SRS Value Bazaar, 1469, Lilliput, and GKB Opticals
Tags: Amritsar Franchise, Franchising Amritsar, Archies Franchise, UCB, Levi's, cafe coffee day, Bille Di Hatti, Mohini Woolens, Kazo, Lilliput, GKB Opticals,SRS Value Bazaar,1469,celebration mall,
The special gallery offers a wide range of Gifts, Toys, Cards, Disney Collection, Soft Toys, Helpage Products, Greeting Cards, Gift Packs, Calendars, Diaries, Business Organiser, Telephone Index, Perfumes, Perfumes and Deodorants, Exclusive Gifts, Showpieces, Pen Sets, Photo Frames, Toys & Huggables, Clocks and Watches, Kitchen Packs, Combo Gifts, Kids Stuff, Gifts For Her, Gifts For Him and all occassion Greeting Cards.
The Celebration Mall has a built up area of 2, 04,000 square feet with a total of nine levels including three levels of basement parking (approx 1, 28,000 square feet). A blend of international brands like the multiplex Cinepolis, UK retail giant Marks & Spencer, fashion brands like UCB, Levi's, Adidas, Reebok, Van Heusen, Allen Solly, Peter England, foodservice majors McDonald's and Cafe Coffe Day and a significant number of prominent local retailers like Bille Di hatti, Mohini Woolens, Xclusive Boutique, Kazo can be seen at the property. The other power brands of the mall are SRS Value Bazaar, 1469, Lilliput, and GKB Opticals
Tags: Amritsar Franchise, Franchising Amritsar, Archies Franchise, UCB, Levi's, cafe coffee day, Bille Di Hatti, Mohini Woolens, Kazo, Lilliput, GKB Opticals,SRS Value Bazaar,1469,celebration mall,
Friday, January 29, 2010
Gloria Jeans Eyes Franchise Expansion of 100 Units By 2013
Gloria Jean’s eyes expansion
Bullish on the estimated Rs 1,200 crore market in the country, international coffee chain Gloria Jean’s Coffees (Gloria) is readying itself for expansion to make it profitable.
Having entered the Indian market in 2008 through master franchise model, it has only nine outlets in the country. The company currently has spent more than 12 months on reworking and refining its business model and is finally readying itsel for expansion. It is set to open one outlet each in Delhi and Pune in next two months besides setting itself a target of 100 operational outlets by 2013.
With 50 per cent of Rs 1,200 crore market being unorganised and Cafe Coffee Day and Barista taking big chunks of the remaining, Gloria believes there needs to be a concentrated effort in gaining momentum and popularity in the market.
Speaking to Deccan Herald Gloria Jean’s Coffees Regional General Manager Tony White said their emphasis is on training its staff adding Citymax Hospitality, its franchise here, has invested Rs 80 lakh on training alone. Its total investment as on this date is Rs 10 crore.
Coffee varisty
The company has set up ‘coffee university’ –– a mock coffee shop –– where it trains its staff to make coffee and also other essentials like treating the customers et al. Citymax Hospitality President Sundarrajan Rajagopal said besides having to go through rigrous levels of training, the staff will also be monitered by the ‘coffee university’ in Australia (Gloria’s base) and India. There are regional workshops conducted twice a year to further enhance quality of workforce. It also conducts competitions for baristas from across the markets it has presence so that there is an exhange of ideas and exposure to all its staff.
Further, the firm will pump in another Rs 50 crore into the Indian market –– out of which a significant sum will be spent on training –– as it believes that there is enough scope for all existing players and more. It said it will expand its presence to 16 cities from the current four.
With all other players like Barista,Cafe Coffee Day,Mocha,Nescafe,Coffee N U, Java City, Brewers,Cuppa eyeing expansion, Gloria Jeans is all set to have its share of the Pie of the Indian coffee market.
Bangalore: Jan 29, DHNS:
Bullish on the estimated Rs 1,200 crore market in the country, international coffee chain Gloria Jean’s Coffees (Gloria) is readying itself for expansion to make it profitable.
Having entered the Indian market in 2008 through master franchise model, it has only nine outlets in the country. The company currently has spent more than 12 months on reworking and refining its business model and is finally readying itsel for expansion. It is set to open one outlet each in Delhi and Pune in next two months besides setting itself a target of 100 operational outlets by 2013.
With 50 per cent of Rs 1,200 crore market being unorganised and Cafe Coffee Day and Barista taking big chunks of the remaining, Gloria believes there needs to be a concentrated effort in gaining momentum and popularity in the market.
Speaking to Deccan Herald Gloria Jean’s Coffees Regional General Manager Tony White said their emphasis is on training its staff adding Citymax Hospitality, its franchise here, has invested Rs 80 lakh on training alone. Its total investment as on this date is Rs 10 crore.
Coffee varisty
The company has set up ‘coffee university’ –– a mock coffee shop –– where it trains its staff to make coffee and also other essentials like treating the customers et al. Citymax Hospitality President Sundarrajan Rajagopal said besides having to go through rigrous levels of training, the staff will also be monitered by the ‘coffee university’ in Australia (Gloria’s base) and India. There are regional workshops conducted twice a year to further enhance quality of workforce. It also conducts competitions for baristas from across the markets it has presence so that there is an exhange of ideas and exposure to all its staff.
Further, the firm will pump in another Rs 50 crore into the Indian market –– out of which a significant sum will be spent on training –– as it believes that there is enough scope for all existing players and more. It said it will expand its presence to 16 cities from the current four.
With all other players like Barista,Cafe Coffee Day,Mocha,Nescafe,Coffee N U, Java City, Brewers,Cuppa eyeing expansion, Gloria Jeans is all set to have its share of the Pie of the Indian coffee market.
Bangalore: Jan 29, DHNS:
Sunday, January 10, 2010
Cuppa Franchise
FRANCHISING CUPPA – AN OPPORTUNITY TO BE A PARTNER IN PROFIT
Cuppa, in a bid to revive the Indian Tradition of tea drinking has launched a chain of cafes under the brand name ‘CUPPA’. The flagship Café was launched in February 2009, at J.P.Nagar, Bangalore. Cuppa will soon be inaugurating four more outlets across Bangalore.
THE CUPPA FORMULA
Cuppa will run its cafes through a network of franchise outlets some of which will be company owned and others will be run by ‘partners in profit’. Cuppa is India’s first nationwide chain of cafes, with huge potential for growth as it brings alive old traditions, albeit with the modern twist of innovative blends.
Cuppa is looking at aggressive growth. From the first café that opened in February 2009 in Bangalore, they aim to have 300 cafes, across India by the end of 2011. Café Coffee Day opened just a handful of cafes in the first 5 years of operation.
Cuppa is targeted at the Urban Indian Youth – from the age group of 20 to 35. The attractive interiors and the exciting menu will make it a ‘youth hangout of choice’. The competitive price will bring the cuppa experience within the reach of college students and the young executives who will be attracted by the sheer energy of the place and the wide range of beverages and snacks.
THE CUPPA EXPERIENCE
Cuppa promises
• An innovative range of teas, coffees and cold beverages
• Delectable snacks
• World-class customer experience
• Trained and well informed staff
• Great ambience, décor and comfort
• Open kitchen
• Localisation of menu
• International standards of quality, service and cleanliness
• Cuppa Card – Our loyalty program for loyal customers
THE CUPPA MENU
Cuppa understands the difference between a good cup and a great cup.
They start at the very beginning – at the source. The finest ‘two-leaves-and-a-bud’ and the finest beans are sourced directly from the estates to ensure freshness, superior flavour, consistent quality and a customer who will come back for more.
Only the finest, 100% pure tea from Darjeeling & Assam and coffee from the estates of Chickmangalur, go in to our brews. For those looking for an international flavour, we have teas from China, Srilanka and South Africa. Our dedicated tasters take their job seriously and ensure that our customers enjoy every sip.
The Cuppa menu includes 32 teas and 17 coffees, ranging from the mundane Assam Tea to the Cuppa Signature Brew for the more adventurous.
THE CUPPA FRANCHISE FORMAT
Cuppa will operate through Franchisees across the country. There are three franchisee formats proposed, ranging from the 450-500 sq ft format in shopping malls to the 1000-1200 sq ft format on high streets.
450-500 sq ft area
Franchising Fee Rs 3,00,000
Equipment Rs 5,00,000
Furniture & Fixtures Rs 2,00,000
Interiors Rs 6,50,000
Total Investment Rs 16,50,000
Royalty Fees 8%
Marketing Fees 4%
Space Cost (Deposit) Rs 5,00,000
*The costs can vary as these are approximate costs.
THE CUPPA FRANCHISE FORMAT
750 – 800 sqft area
Franchising Fee Rs 4,00,000
Equipment Rs 5,00,000
Furniture & Fixtures Rs 3,00,000
Interiors Rs 10,40,000
Total Investment Rs 22,40,000
Royalty Fees 8%
Marketing Fees 4%
Space Cost (Deposit) Rs 8,00,000
*The costs can vary as these are approximate costs.
Visit www.sparkleminds.com if you are seeking a cafe franchise and we could help you choose a franchise of your choice.
Cuppa, in a bid to revive the Indian Tradition of tea drinking has launched a chain of cafes under the brand name ‘CUPPA’. The flagship Café was launched in February 2009, at J.P.Nagar, Bangalore. Cuppa will soon be inaugurating four more outlets across Bangalore.
THE CUPPA FORMULA
Cuppa will run its cafes through a network of franchise outlets some of which will be company owned and others will be run by ‘partners in profit’. Cuppa is India’s first nationwide chain of cafes, with huge potential for growth as it brings alive old traditions, albeit with the modern twist of innovative blends.
Cuppa is looking at aggressive growth. From the first café that opened in February 2009 in Bangalore, they aim to have 300 cafes, across India by the end of 2011. Café Coffee Day opened just a handful of cafes in the first 5 years of operation.
Cuppa is targeted at the Urban Indian Youth – from the age group of 20 to 35. The attractive interiors and the exciting menu will make it a ‘youth hangout of choice’. The competitive price will bring the cuppa experience within the reach of college students and the young executives who will be attracted by the sheer energy of the place and the wide range of beverages and snacks.
THE CUPPA EXPERIENCE
Cuppa promises
• An innovative range of teas, coffees and cold beverages
• Delectable snacks
• World-class customer experience
• Trained and well informed staff
• Great ambience, décor and comfort
• Open kitchen
• Localisation of menu
• International standards of quality, service and cleanliness
• Cuppa Card – Our loyalty program for loyal customers
THE CUPPA MENU
Cuppa understands the difference between a good cup and a great cup.
They start at the very beginning – at the source. The finest ‘two-leaves-and-a-bud’ and the finest beans are sourced directly from the estates to ensure freshness, superior flavour, consistent quality and a customer who will come back for more.
Only the finest, 100% pure tea from Darjeeling & Assam and coffee from the estates of Chickmangalur, go in to our brews. For those looking for an international flavour, we have teas from China, Srilanka and South Africa. Our dedicated tasters take their job seriously and ensure that our customers enjoy every sip.
The Cuppa menu includes 32 teas and 17 coffees, ranging from the mundane Assam Tea to the Cuppa Signature Brew for the more adventurous.
THE CUPPA FRANCHISE FORMAT
Cuppa will operate through Franchisees across the country. There are three franchisee formats proposed, ranging from the 450-500 sq ft format in shopping malls to the 1000-1200 sq ft format on high streets.
450-500 sq ft area
Franchising Fee Rs 3,00,000
Equipment Rs 5,00,000
Furniture & Fixtures Rs 2,00,000
Interiors Rs 6,50,000
Total Investment Rs 16,50,000
Royalty Fees 8%
Marketing Fees 4%
Space Cost (Deposit) Rs 5,00,000
*The costs can vary as these are approximate costs.
THE CUPPA FRANCHISE FORMAT
750 – 800 sqft area
Franchising Fee Rs 4,00,000
Equipment Rs 5,00,000
Furniture & Fixtures Rs 3,00,000
Interiors Rs 10,40,000
Total Investment Rs 22,40,000
Royalty Fees 8%
Marketing Fees 4%
Space Cost (Deposit) Rs 8,00,000
*The costs can vary as these are approximate costs.
Visit www.sparkleminds.com if you are seeking a cafe franchise and we could help you choose a franchise of your choice.
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