BIGFlix Movie Rentals, India’s largest online and offline movie rental service (a division of Reliance BIG Entertainment), announced today, its retail expansion plans via the franchise route with a total of 150 stores by March 2011. BIGFlix.com will deliver movies at home to the people residing in Tier II cities which will include Jaipur, Vadodara, Surat, Lucknow, Nasik, Jamshedpur, Kochi, Patna, Nagpur, Kanpur and many more.
BIGFlix currently delivers movies to 9 cities with a total retail presence of 60 stores and an access to a wide range of 21000 titles across 13 Indian languages. BIGFlix.com will engage local logistic partners best suited to the respective cities’ dynamics to deliver movies at home to the masses. The BIGFlix franchise business will have two models, namely, Store franchise and Master franchise. Store franchise, is where the interested party can become the franchise of a single store in any specific city and Master franchise, is where the interested party can opt for the franchise of a set number of stores for a specific geographic location.
Speaking on the announcement of the franchise plans, Mr. Puneet Sachdeva, Chief Lead- Franchise Operations, BIGFlix.com, said, “We are all geared up with the launch of our new expansion plans with the franchise route. While we will focus on the brand building and content acquisition aspects meeting with the specific requirements of the denizens residing in these cities, our franchisees will handle all the logistics and operations of the business. Considering that even today we see 75 – 80 % of our registrations come from the offline route, and constant tremendous response in terms of enquiries / registrations on our website from these cities for our movie service, we are confident that franchise model will be the most feasible path at this stage. Currently we have a customer base of 80,000 customers and with the franchise foray we aim to reach a target of 1, 50, 000 customers by March 2011.
Also, commenting on the launch, Mr. Pankaj Chandra, Chief Lead- Online Movie Rentals, said, “With the franchise route we aim to focus on the core aspects of our business and also reach as many people as possible and satisfy their overall movie entertainment needs. We have done intense research with regards to the movie watching habits of the population in these cities and have fine tuned basic requirements like content, pricing etc so as to cater to their requirements at best. Also, coupled with our constant urge to provide seamless experience of watching movies at home and aggressive marketing strategies planned for these cities, we will for sure meet their entertainment needs capturing the minds of the common man.”
BIGFlix Movie Rentals by now has 10 franchise stores in cities like Mumbai, Pune, Delhi, Chandigarh, Faridabad and Panipat and will start operations once they have their respective logistics partners finalized for these cities.
Notes to Editor
About BIGFlix Movie Rentals
BIGFlix.com, a part of Reliance BIG Entertainment, is India’s largest online and offline movie rental service, offering access to more than 21,000 titles. BIGFlix offers the biggest range of premium quality home video content spanning across 13 Indian as well as International languages. BIGFlix.com currently has a vast membership base of around 1,00,000 customers in the country. The service offers the biggest, widest library of films and other alternate content through multiple interfaces i.e. retail stores, online home delivery service and call centre. The service is available at affordable prices and offers option to view unlimited movies on subscription basis. With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials, music and other short form content.
BIGFlix currently has a retail presence of 60 stores in 9 cities namely, Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai and Kolkata.
Tags:BIGFlix Franchise, Movie Rental Franchise, Video library franchise, Store Franchise, Master Franchise, Franchise Plans, Franchise Operations, franchise model, reliance franchise,new franchise.
Showing posts with label Store Franchise. Show all posts
Showing posts with label Store Franchise. Show all posts
Wednesday, June 16, 2010
Friday, June 4, 2010
Kewal Kiran Clothing Looks at Expanding Killer and K-Lounges Thru Franchising and Own Outlets.
Killer EBOs and K-Lounges to spread across India
Killer EBOs and K-Lounges to spread across India.Kewal Kiran Clothing makers of the brand Killer, one of India’s largest selling denim brands is on an expansion spree. By the end of this year they plan to push up their retail network to 200 stores. Currently, they have two retail concepts -- Killer exclusive outlets and K-Lounges. K-Lounges house all Kewal Kiran’s brands. Sandeep Varma, Vice President, Killer and Easies points out, “Our EBOs are around 700 to 2000 sq. ft. Most of these are franchisee owned. We have 120 K-Lounges and around 25 Killer EBOs. We want to take the number up to 50 Killer EBOs this year. We will also look at adding 30 K-lounges. So the total retail network would grow to 200 retail stores.” The K-Lounges are between 1,000 to 2,000 sq. ft. area. They have 20 company owned stores and the rest are franchisee outlets. The brand is also present in nearly 2,500 to 2,800 MBOs across India. They also have shop-in-shops with Pantaloons, Central, Shoppers Stop, Lifestyle, and Westside.
Killer’s biggest strength is its distribution network. As a brand, they already have a strong presence in Tier II-III cities. Varma a vows, “Our EBOs, which were earlier only in Tier I cities will now be in the Tier II and III cities as well. The market is growing in these cities and it helps if a brand is present in those markets. We are already there in Mangalore, Patna and Dhanbad. We will open in Bhubaneshwar and Cuttack soon. In some of these cities we are already present in the form of K-Lounges and we are looking at opening EBOs now.”Killer EBOs and K-Lounges to spread across India
The brand is also planning to introduce new products this autumn/winter. “We will add knits to our product portfolio this autumn/winter. These will be mainly cotton knits in the casual category. They will be a combination of heavy winter products and T-shirts. The collection would include sweat shirts, flat knits, jackets, etc,” explains Varma.
Kewal Kiran Clothing has another popular brand called Easies. The brand was launched to cater to the semi-formal, semi-casual concept of dressing. It is meant for a more mature customer. “Easies is trendy cotton trousers and semi-formal trousers. We have a whole range of shirts from casual to slightly formal shirts. We also have belts and are developing ties for the coming autumn/winter. Some 30-odd tie styles are planned,” says Varma. Easies is currently available in 700 to 800 MBOs.
As far as their production capacity goes, last year, they manufactured 1.4 million Killer pieces. “We do around 3 million pieces per year, which incorporates all the brands. Almost 80 per cent of the production is in-house. We are operating out of Mumbai, Daman and Vapi.
Tags:killer,k-lounge franchise, killer franchise, easies, denim franchise, Apparel Franchise, retail franchise, Store Franchise, top retail franchise, franchising apparel.
Killer EBOs and K-Lounges to spread across India.Kewal Kiran Clothing makers of the brand Killer, one of India’s largest selling denim brands is on an expansion spree. By the end of this year they plan to push up their retail network to 200 stores. Currently, they have two retail concepts -- Killer exclusive outlets and K-Lounges. K-Lounges house all Kewal Kiran’s brands. Sandeep Varma, Vice President, Killer and Easies points out, “Our EBOs are around 700 to 2000 sq. ft. Most of these are franchisee owned. We have 120 K-Lounges and around 25 Killer EBOs. We want to take the number up to 50 Killer EBOs this year. We will also look at adding 30 K-lounges. So the total retail network would grow to 200 retail stores.” The K-Lounges are between 1,000 to 2,000 sq. ft. area. They have 20 company owned stores and the rest are franchisee outlets. The brand is also present in nearly 2,500 to 2,800 MBOs across India. They also have shop-in-shops with Pantaloons, Central, Shoppers Stop, Lifestyle, and Westside.
Killer’s biggest strength is its distribution network. As a brand, they already have a strong presence in Tier II-III cities. Varma a vows, “Our EBOs, which were earlier only in Tier I cities will now be in the Tier II and III cities as well. The market is growing in these cities and it helps if a brand is present in those markets. We are already there in Mangalore, Patna and Dhanbad. We will open in Bhubaneshwar and Cuttack soon. In some of these cities we are already present in the form of K-Lounges and we are looking at opening EBOs now.”Killer EBOs and K-Lounges to spread across India
The brand is also planning to introduce new products this autumn/winter. “We will add knits to our product portfolio this autumn/winter. These will be mainly cotton knits in the casual category. They will be a combination of heavy winter products and T-shirts. The collection would include sweat shirts, flat knits, jackets, etc,” explains Varma.
Kewal Kiran Clothing has another popular brand called Easies. The brand was launched to cater to the semi-formal, semi-casual concept of dressing. It is meant for a more mature customer. “Easies is trendy cotton trousers and semi-formal trousers. We have a whole range of shirts from casual to slightly formal shirts. We also have belts and are developing ties for the coming autumn/winter. Some 30-odd tie styles are planned,” says Varma. Easies is currently available in 700 to 800 MBOs.
As far as their production capacity goes, last year, they manufactured 1.4 million Killer pieces. “We do around 3 million pieces per year, which incorporates all the brands. Almost 80 per cent of the production is in-house. We are operating out of Mumbai, Daman and Vapi.
Tags:killer,k-lounge franchise, killer franchise, easies, denim franchise, Apparel Franchise, retail franchise, Store Franchise, top retail franchise, franchising apparel.
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