Xtreme Sports Bar (XSB) owned and operated by Hyderabad-based SuryaRay Elixirs Pvt Ltd is planning to operate 30 outlets (both owned and franchise) by end of 2012. Furthermore, the company aims to take the brand overseas in next two years in Europe, Australia and the US. Currently operating in Hyderabad (four outlets), Bengaluru (two outlets), Gurgaon (one outlet), it has recently opened its new outlet in Mumbai. There are plans to have around 10 more XSBs in India by the end of this year. The company is investing Rs 30 crore for its pan India expansion in the next two months.
Speaking exclusively with Hospitality Biz, Ramya Vankina, Chief Marketing Officer, Xtreme Sports Bar said, “With the sports season steaming up in India, the concept of Sports Bar is also emerging with a good pace. We are trying to tap the opportunity at the right time by targeting IPL (Indian Premier League) in cities like Kolkata, Chennai, Jaipur and Chandigarh for our pan India expansion. We are also working at opening additional XSBs in few cities like Mumbai, Delhi, Bengaluru where the demand is high.” The company is opening one outlet in Vishakhapatnam by this month end, two more outlets in Mumbai, one each in Delhi and Bengaluru by end of this year.
Talking about the marketing strategies, Vankina said, “We will mainly focus on word-of-mouth marketing and try to reach our target audience through niche marketing tactics, which includes advertising in selective publications and cross marketing with sports brand. We also have a strong presence on social networking sites where we interact and take feedback from our members and clients. With increasing number of outlets across the country, we are slowly focusing on print and online media as well.” The bar have loyalty programme – Xtreme MPB (Most Valued Player) card in silver, gold and platinum category which can be used at all XSB across the country. It also sends out monthly newsletter to all its members updating them about their in-house events, rock bands performances, Karaoke nights and sport quizzes.
Tags:Xtreme Sports Bar,Bar franchise,Pub Franchise,Rock Pub Franchise,Sports Bar Franchise,Start A Franchise,Fast Food Franchise,Cafe Franchise
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