Caressaa Day Spa Looks at Franchising Across India

Caressaa Day Spa to launch its first outlet in Juhu, Mumbai
Plans to expand through franchise model in India

Caressaa Day Spa, a spa centre with six treatment rooms and one couple room will be launched in Juhu, Mumbai on April 15, 2010. The brand aims to expand its footprints across various cities of India through franchise model and is currently in talks with few potential franchisees. It is also open to tie up with five-star properties in India and to provide its spa services through management or franchise mode.

Talking exclusively with Hospitality Biz, Rekha Chaudhari, Co-Founder, Caressaa Day Spa said, “With increasing stress levels in today’s life, spa treatments are becoming a necessity more than a luxury. With rise in the annual disposable income among individuals coupled with the growing level of health awareness has created strong opportunities for spa treatments in India. We at Caressaa are planning to tap the ever growing spa industry by opening our first treatment centre in Juhu, Mumbai which is considered to be one of the high-end areas of the city.”

Caressaa is looking at franchising the brand across India, an alternative to build ‘chain stores’ to build the brand and avoid investment and liability over a chain. However, the brand has set certain quality and standards for the franchisee to sustain service standards across the board. Chaudhari said, “Once our Mumbai centre starts its operations, we will start accepting franchisee applications. However, we will be very selective in giving and approving franchise as per the service standards. We are currently in talks with few five-star properties in India for Caressaa Spa brand, but can only disclose the details once the deal gets finalised.”

The treatment centre will offer France-based Silicium+ products along with Dermalife Capsule for multi sensory spa experience. Caressaa will also include Kerastase Hair Station for hair treatments and hair packs.

Wednesday, April 14, 2010, 10:00 Hrs [IST]
By Hospitality Biz India| Anita Jain | Mumbai