Women Taking On Franchise Opportunities In India

From President to astronomers to actors to doctors to teachers to successful entrepreneurs the fair sex has in all. Women of today has now not only confined to kitchen and domestic jobs, she is now becoming the future of the franchising sector as many marketers are just ogling at the women entrepreneurs as out of the box thinkers and a challenge for the male dominated society.

With India franchising sector growing day by day women entrepreneurs are becoming more active and weaving the stories of success in every field. Women in franchising business have got best opportunities to run business at their own pace and succeed in their own business.

“I have been associated with Avon from last two years and making handsome money in the business. I do not have to give full time to the business. With my all other responsibilities of family I am happy to work for Avon where I am the boss of my own. Thanks to Franchising that has come as a boon for the housewives,” lamented Asha, a housewife.

Presently the young brigade specially women aged between 18 to 45 years have got more potential to do the business and has got control over the buying and purchase decision of the product. However the earning of women in this sector has increased to four fold with the influence of the fellow competitors.

The Indian Franchising sector, which is estimated to be around Rs.10,000 crore is attracting lot of women entrepreneurs. Be it housewife or a professional, women from all walks of life are attracting towards this model of business.

Gaurav Marya, President, Franchise India Holdings believes, “The franchising business is considered to be the best and safest option for the women today. The business gives return from 15 to 20 per cent. The fairer sex is making a consistent move in the business.”

Tupperware, Oriflame, VLCC, Body Care, Talwalkars, NIIT, etc. are some of the franchise companies which is attracting lot of women to start their business. The franchisee doesn’t have to invest huge amount of money in the business. One can also start the business with a minimum investment of Rs.50,000 only. With the government policies becoming liberal for the business more and more women folks are entering this sector.

Source:18. Mar, 2010 by Bhawna Satsangi