Thursday, January 28, 2010


Bangalore 11 Jan 2010.

So, the New Year brings some good news for the sporting fiends in the city. Bangalore now has a one-of-its kind Sports Gear destination with SPORTXS inaugurated by Irfan Pathan.

Indian team's Ace Bowler Irfan Pathan at the Opening of SPORTXS, Forum Value Mall, WhitefieldIndian team's Ace Bowler Irfan Pathan at the Opening of SPORTXS, Forum Value Mall, Whitefield

Inaugurated by none other than the ace cricketer Irfan Pathan on January 9, SPORTXS, which is a part of XSIS Promotion India Pvt. Limited, is believed to be India’s first and largest organized ‘Sports Gear’ retail destination.

The newly opened outlet is located at Forum Value Mall in White Field, and is the brainchild of retail entrepreneurs, Monica and Zahir Laliwala. With an aim to promote sports amongst people in the city, particularly the younger crowd, the duo is hopeful that the new outlet will serve as the perfect place to buy sports gear. “As a family, we have been into Sports for almost 25 years now, nay, as we have been into retailing for long, we decided to do something on the Sports Segment too. So, we hit upon the idea of SPORTXS,” said Monica Laliwala, Managing Director, Xsis Promotions Pvt. Limited.

SPORTXS at Forum Value Mall, WhitefieldSPORTXS at Forum Value Mall, Whitefield

The Company now hopes to expand their new venture to other cities, far and wide, in the country. “We will soon open outlets in the Tier II and Tier III cities of the country. Sports is something that every one in the country look forward to, so, we thought a retail outlet like SPORTXS would indeed be very handy for all the sports lovers,” said Ms Laliwala. She added, “Over the next few months, some of the outlets that we are opening will be in places like Ahmedabad, Bangalore, Pune, Indore, Nagpur. And the reason,” she says, “is all of these places have great potential, and the whole idea of sporting exists in most of the people living in these cities. We want to bring about a new concept of sports retailing in the country.”

So, what makes SPORTXS Special? “Backed with a history of promoting retail franchising across India coupled with being a great fan of sporting, it was a dream to create an organized destination for sporting gear such as SPORTXS,” said Ms. Laliwala. She adds: “Through SPORTXS we plan to open up the doors to a variety of audience’s, right from people with the slightest interest in sports to those who are keen on pursuing sports as a hobby, across metro’s, tier II and III cities, pan India.”

Commenting on the launch, Irfan Pathan said, “Compared to the global scenario, there definitely is a need for such a concept to take a shape in India. It is important that the next generation has ample exposure and opportunities towards embracing sports within their lifestyles.” He added, “SPORTXS is definitely a big step towards promoting this and I am happy to be a part of this trend.”

SPORTXS is a sports gear retail destination, and will be a brand under the already existing XSIS Promotions India Pvt. Limited. The place will be a multi brand and multi category concept, which is believed to have over 5000 varieties of Stock Keeping Units across 28 Sports categories and 54 Brands.