Ty Inc, a US-based toy manufacturer has entered India through its licensee partner Ty India Pvt. Ltd. The company aims to cash in on the increasing expenditure on toys and has plans to expand the brand presence in India through franchising, confirmed Ramchandram Dhannaram, Publicist, Ty India Pvt. Ltd.
The American toy company has entered India by launching its products in Hyderabad. The Ty Toys will be available only in specialty retail locations, hypermarkets, and departmental stores through franchising. It is all set to compete with prominent international brands such as Disney, Barbie, Funskool, and Wild Republic. The company is known for its popular brands such as Beanie Babies, Punkies, and Ty Girlz. In India the choice in the soft toys category is limited to teddy bears, whereas Ty will offer over 250 designs of animals. The company intends to fill the gap in the soft toys segment.
The company will expand its presence to southern states and selected towns in India such as Mumbai, Delhi, Kolkata, Pune and so on. The Ty Toys price range is affordable to Indian consumers and starts from Rs 189 to Rs 1200. Founded in 1986 by Ty Warner and creator of the widely popular Beanie Babies, all the product line of Ty Toys are the most sought after in India.
Tags:Ty Inc, Toy Store, Toy Franchise, Disney, Barbie, funskool, Wild Republic,Beanie Babies, Ty Toys,Ty India Pvt Ltd, Ty Girlz, children franchise, Kids Franchise,
Showing posts with label funskool. Show all posts
Showing posts with label funskool. Show all posts
Wednesday, April 28, 2010
Thursday, April 8, 2010
Hamleys, UK's Top Toy Retailer Opens To India In Mumbai Through Reliance Retail
Mumbai: Hamleys, a 250 year-old toy retailer of the UK, on Thursday opened its first store in Mumbai in a franchise agreement with Reliance Retail, a wholly owned subsidiary of the Reliance Industries. The tie-up is valid for 20 years. The company plans to invest Rs 150 crore in the next seven years to set up 20 more stores across the country, including tier-II cities.
The size of the Mumbai store is around 21,000 square feet, while the one being opened in Chennai within six months will be close to 10,000 sqft, according to Bijou Kurien, president and chief executive officer, Reliance Lifestyle division. The Indian division of Hamleys, though, is going to be headed by Sudhir Pai.
Hamleys is based in London and is one of the world’s largest toy companies. Its flagship store located at the Regent Street is a five-storey building spread over 54,000 sqft. It is considered one of London’s major tourist attractions.
The first store has seen an investment of Rs 6 crore. Kurien explains that the investment has been significant as far as setting up this store is concerned. “The hard investment for the stores in terms of occupying retail space is going to be made by Reliance Retail. As for the soft investment in terms of store design and staff training, it will be done by Hamleys.”
Reliance Retail in 2008 had said it was in talks with the UK toy retailer. So what took them so long to launch their first store? The reason for this, as Kurien reckons, is “finding the right location for the store”.
Moreover, the company is also looking at spending around Rs 50 lakh on advertisement for the first store.
The total organised toy market is India is around Rs 1500 crore. It caters to about 30 crore kids upto 15 years of age. Reliance Retail will be looking to have a “sizeable” share in it.
Apart from stocking Hamleys merchandise, Reliance Retail will stock products that are exclusively available to the UK retailer. Other global brands from companies such as Mattel and Funskool will also be available at these outlets.
Source:financial express Bureau
Posted: Friday, Apr 09, 2010 at 2358 hrs IST
Updated: Friday, Apr 09, 2010 at 2358 hrs IST
Tags:Toys Franchise, Toy Store, Hamleys, Reliance Retail,
The size of the Mumbai store is around 21,000 square feet, while the one being opened in Chennai within six months will be close to 10,000 sqft, according to Bijou Kurien, president and chief executive officer, Reliance Lifestyle division. The Indian division of Hamleys, though, is going to be headed by Sudhir Pai.
Hamleys is based in London and is one of the world’s largest toy companies. Its flagship store located at the Regent Street is a five-storey building spread over 54,000 sqft. It is considered one of London’s major tourist attractions.
The first store has seen an investment of Rs 6 crore. Kurien explains that the investment has been significant as far as setting up this store is concerned. “The hard investment for the stores in terms of occupying retail space is going to be made by Reliance Retail. As for the soft investment in terms of store design and staff training, it will be done by Hamleys.”
Reliance Retail in 2008 had said it was in talks with the UK toy retailer. So what took them so long to launch their first store? The reason for this, as Kurien reckons, is “finding the right location for the store”.
Moreover, the company is also looking at spending around Rs 50 lakh on advertisement for the first store.
The total organised toy market is India is around Rs 1500 crore. It caters to about 30 crore kids upto 15 years of age. Reliance Retail will be looking to have a “sizeable” share in it.
Apart from stocking Hamleys merchandise, Reliance Retail will stock products that are exclusively available to the UK retailer. Other global brands from companies such as Mattel and Funskool will also be available at these outlets.
Source:financial express Bureau
Posted: Friday, Apr 09, 2010 at 2358 hrs IST
Updated: Friday, Apr 09, 2010 at 2358 hrs IST
Tags:Toys Franchise, Toy Store, Hamleys, Reliance Retail,
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