World's largest ice-cream chain, Baskin Robbins, is planning to enter tier II and tier III cities in India [ Images ] as a part of its expansion plans.
Graviss Foods, the master franchisee for Baskin Robbins ice creams in India, said that the company plans to launch new products, such as sticks and cones, targeting middle-class customers.
Speaking to rediff.com, Subroto Mukherjee, COO, Baskin Robbins - South Asia said, "We plans to add 80-90 stores year-on year and in line with our aggressive penetration plan. However, we will also re-focus our resources and energies in penetrating newer markets."
The company plans to add more parlour operations this year in South Asian countries also. A lounge concept in the cities is also on track and the company plans to introduce more of dessert-based ice-creams, added Mukherjee.
Baskin Robbins was launched in India in 1993. Since then it has posted a growth of 25 and 30 per cent in the Rs 800-crore (Rs 8 billion) organised ice-cream segment. Today, it has 400 stores across 93 cities across the globe.
"As we operate through a sub franchisee format, we have the franchisee invest into the business. Currently, our factory has the capacity to take care of the business needs for another two years without any significant capex requirements," he said.
Baskin Robbins will introduce new and possibly cheaper formats in small towns, to make the brand more affordable. The premium ice cream brand now sells a scoop between Rs 45 and Rs 50.
The company plans to introduce low fat and a low sugar variety in the menu to cater the taste buds of health conscious customers.
The company is also planning to launch a TV campaign to highlight its new product range and intends to bring in one new flavour as 'flavour of the month"
Source:Deepa Menon/Mumbai/Rediff.com
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Showing posts with label Ice Cream Franchise. Show all posts
Showing posts with label Ice Cream Franchise. Show all posts
Saturday, July 24, 2010
Thursday, June 10, 2010
Swensens Ice Cream Franchise Opens Its First Outlet In India at Mantri Square, Bangalore
BANGALORE: American ice cream brand Swensen’s has opened its first outlet in Bangalore, India at what is purportedly the largest mall in India – The Mantri Square. The Swensen’s franchise for South India is held by the Ravi Jaipuria (RJ Group)-owned Devyani International Limited (DIL).
On the anvil over the next few months are a Swensen’s outlet at the international airport in New Delhi, three more outlets in malls and one in a high street in Bangalore. DIL is also scouting for suitable locations at malls and high streets in other major south Indian towns and cities to bring the count to over eighty during the next five years. DIL is targeting revenues of Rs.500 million from the estimated Rs 13 billion and growing organizsd ice cream retail market in India.
DIL’s mass media plans for Swensen’s, once the number of outlets have been increased, include radio and outdoor media that it has already been using for its recently launched Costa Coffee brand.
The RJ group has Indian franchises for global foods and beverages brands such as Pizza Hut, Kentucky Fried Chicken (KFC), Costa Coffee, Pepsi and Disney Artist.
Tags: Swensens,Devyani international, Pizza Hut, kentucky fried chicken, Costa Coffee, disney artist, Ice Cream Franchise,Food Franchise, Dessert Franchise, Gelato Franchise,Mantri Square Mall
Source:Indian Television Com, 10 June, 2010.
On the anvil over the next few months are a Swensen’s outlet at the international airport in New Delhi, three more outlets in malls and one in a high street in Bangalore. DIL is also scouting for suitable locations at malls and high streets in other major south Indian towns and cities to bring the count to over eighty during the next five years. DIL is targeting revenues of Rs.500 million from the estimated Rs 13 billion and growing organizsd ice cream retail market in India.
DIL’s mass media plans for Swensen’s, once the number of outlets have been increased, include radio and outdoor media that it has already been using for its recently launched Costa Coffee brand.
The RJ group has Indian franchises for global foods and beverages brands such as Pizza Hut, Kentucky Fried Chicken (KFC), Costa Coffee, Pepsi and Disney Artist.
Tags: Swensens,Devyani international, Pizza Hut, kentucky fried chicken, Costa Coffee, disney artist, Ice Cream Franchise,Food Franchise, Dessert Franchise, Gelato Franchise,Mantri Square Mall
Source:Indian Television Com, 10 June, 2010.
Thursday, May 20, 2010
The Kamaths Aspire To Take Natural Icecreams international
We plan to foray into overseas markets
The Kamath family hatched an ice cream business a quarter of a century ago in Mumbai. And, as the popularity shot, the store count went on increasing. Summer, the most demanding time of the year for this kind of a business has brought in with it scores of opportunities that the family is busy scooping! One of the finest frozen desserts available in the artisanal ice cream space—Natural ice creams has big expansion plans. Pravda Godbole spoke to Raghunandan Kamath, Founder, Kamaths Ourtimes Ice creams Pvt. Ltd., whose son Srinivas Kamath now heads the business development
How do you plan to structure your company?
We have big expansion plans and hence we are going to adopt complete ERP (enterprise resource planning) solutions to be able to turn our dream of expanding the business into a reality. Currently we have 72 outlets in 8 locations, and we plan to scale up to a 100 stores in yet to be explored territories like Kolkata, Chandigarh, Ludhiana, Jaipur, Indore, Chennai and the like along with overseas expansion plans on the cards.
What kind of overseas presence are you looking at?
We have had many franchise inquiries from Europe. We will definitely consider it but before that we have plans for 2011 to enter countries closer home like Dubai, Mauritius, Sri Lanka and Malaysia. On the local front, we plan to grow from 72 outlets to a 100 by December 2010.
Will that require you to scale up your manufacturing?
The company recently invested Rs 25 crore in a new manufacturing unit in Mumbai and a food processing plant in Mangalore. While the factory's capacity is 12 tonne per day, it can be scaled up to 15 tonne per day. The manufacturing facility will take care of supply for the whole of national market. Activities like processing and pulping fruits and then storing them will be carried out in this facility which we opened last month.
What kind of new offerings will be introduced for this season?
We will soon launch a low fat kulfi—this will be our fourth offering apart from ice cream, milkshakes, and malai ice cream with fresh cut fruits. Innovation is the key here. People know us as an ice cream brand alright but we are looking at a multi market presence. Our factory is probably the biggest in Asia in this category of ice creams and we play with local flavours. For example, we plan to introduce beel a local fruit from Jaipur the way we serve jack fruit in Goa. These flavours are unique to their locations.
What is the current size of the company and what are your targets?
We hit Rs 30 crore in year ended March 2010. We target to close in to Rs 50 crore in the next financial year with an investment budget of Rs 3 crore in the next three years required for expansion plans and scaling up to meet the business demand that rises by close to 30 per cent in the summer season.
Tags:Natural Ice Cream, Natural Franchise, Ice Cream Franchise, Dessert Franchise, Raghunandan Kamath, Srinivas Kamath,ice cream business, kamaths outimes ice cream, gelato franchise,franchising ice cream,
Source:Business Standard Q&A: Raghunandan Kamath, Founder, Kamaths Ourtimes Ice creams
Pravda Godbole / Mumbai May 14, 2010, 0:52 IST
The Kamath family hatched an ice cream business a quarter of a century ago in Mumbai. And, as the popularity shot, the store count went on increasing. Summer, the most demanding time of the year for this kind of a business has brought in with it scores of opportunities that the family is busy scooping! One of the finest frozen desserts available in the artisanal ice cream space—Natural ice creams has big expansion plans. Pravda Godbole spoke to Raghunandan Kamath, Founder, Kamaths Ourtimes Ice creams Pvt. Ltd., whose son Srinivas Kamath now heads the business development
How do you plan to structure your company?
We have big expansion plans and hence we are going to adopt complete ERP (enterprise resource planning) solutions to be able to turn our dream of expanding the business into a reality. Currently we have 72 outlets in 8 locations, and we plan to scale up to a 100 stores in yet to be explored territories like Kolkata, Chandigarh, Ludhiana, Jaipur, Indore, Chennai and the like along with overseas expansion plans on the cards.
What kind of overseas presence are you looking at?
We have had many franchise inquiries from Europe. We will definitely consider it but before that we have plans for 2011 to enter countries closer home like Dubai, Mauritius, Sri Lanka and Malaysia. On the local front, we plan to grow from 72 outlets to a 100 by December 2010.
Will that require you to scale up your manufacturing?
The company recently invested Rs 25 crore in a new manufacturing unit in Mumbai and a food processing plant in Mangalore. While the factory's capacity is 12 tonne per day, it can be scaled up to 15 tonne per day. The manufacturing facility will take care of supply for the whole of national market. Activities like processing and pulping fruits and then storing them will be carried out in this facility which we opened last month.
What kind of new offerings will be introduced for this season?
We will soon launch a low fat kulfi—this will be our fourth offering apart from ice cream, milkshakes, and malai ice cream with fresh cut fruits. Innovation is the key here. People know us as an ice cream brand alright but we are looking at a multi market presence. Our factory is probably the biggest in Asia in this category of ice creams and we play with local flavours. For example, we plan to introduce beel a local fruit from Jaipur the way we serve jack fruit in Goa. These flavours are unique to their locations.
What is the current size of the company and what are your targets?
We hit Rs 30 crore in year ended March 2010. We target to close in to Rs 50 crore in the next financial year with an investment budget of Rs 3 crore in the next three years required for expansion plans and scaling up to meet the business demand that rises by close to 30 per cent in the summer season.
Tags:Natural Ice Cream, Natural Franchise, Ice Cream Franchise, Dessert Franchise, Raghunandan Kamath, Srinivas Kamath,ice cream business, kamaths outimes ice cream, gelato franchise,franchising ice cream,
Source:Business Standard Q&A: Raghunandan Kamath, Founder, Kamaths Ourtimes Ice creams
Pravda Godbole / Mumbai May 14, 2010, 0:52 IST
Thursday, January 28, 2010
Cocoberry Frozen Fresh Yogurt & Fruit Dessert Franchise
Delhi-based restaurant chain Cocoberry on Wednesday said it will invest up to Rs 120 crore over the next two years in order to expand in metros and Tier I cities in the country.
The chain, which specialises in frozen fresh yogurt and fruit dessert items, said it will also be looking out for franchise partners to help in expansion.
“We have earmarked an investment of Rs. 120 crore for our pan-India expansion during the next two years. To start with, we are now going to foray beyond Delhi NCR and Mumbai, with 12 new restaurants across cities like Bangalore, Pune and Chennai by March,” Cocoberry Managing Director G.S. Bhalla told PTI.
He said the company is mulling over opening outlets in malls and large format stores as part of its plan to tap the craze for healthy food among urban youngsters and professionals.
The investment will come from the company’s internal accrual and debts, he added.
“Going forward, we plan to open 50 outlets in all metros and Tier I cities by the end of 2010-11,” Mr. Bhalla said.
Cocoberry currently operates seven restaurants in Delhi NCR and Mumbai with an average floor space of 450-750 sq ft.
Mr. Bhalla said the company is also giving franchise licenses to private operators.
“The franchise route is always helpful for geographical expansion. Our first two franchise outlets will open in Bangalore next month,” he said.
Cocoberry is also exploring the option of opening restaurants in large departmental stores and malls.
“We have started talks with some mall owners and retail chains for opening shop-in-shops. We are hopeful of a breakthrough soon,” Mr. Bhalla said, without giving further details.
Cocoberry is aiming to tap the potential demand for health foods like yogurt in the country.
“Yogurt has been a major item in restaurant menus in places like Italy and Korea for over a century. There is a huge unorganised market for frozen yogurt in India also and we want to tap it,” he said
Contemporary brands like Baskin Robbins, Kwality Walls, Natural Ice Creams dominate the ice cream space in India and several other gelato companies are also beginning to gather momentum giving clear signals for consumers seeking more health conscious alternatives to desserts and thats what cocoberry wants to position itself.
The chain, which specialises in frozen fresh yogurt and fruit dessert items, said it will also be looking out for franchise partners to help in expansion.
“We have earmarked an investment of Rs. 120 crore for our pan-India expansion during the next two years. To start with, we are now going to foray beyond Delhi NCR and Mumbai, with 12 new restaurants across cities like Bangalore, Pune and Chennai by March,” Cocoberry Managing Director G.S. Bhalla told PTI.
He said the company is mulling over opening outlets in malls and large format stores as part of its plan to tap the craze for healthy food among urban youngsters and professionals.
The investment will come from the company’s internal accrual and debts, he added.
“Going forward, we plan to open 50 outlets in all metros and Tier I cities by the end of 2010-11,” Mr. Bhalla said.
Cocoberry currently operates seven restaurants in Delhi NCR and Mumbai with an average floor space of 450-750 sq ft.
Mr. Bhalla said the company is also giving franchise licenses to private operators.
“The franchise route is always helpful for geographical expansion. Our first two franchise outlets will open in Bangalore next month,” he said.
Cocoberry is also exploring the option of opening restaurants in large departmental stores and malls.
“We have started talks with some mall owners and retail chains for opening shop-in-shops. We are hopeful of a breakthrough soon,” Mr. Bhalla said, without giving further details.
Cocoberry is aiming to tap the potential demand for health foods like yogurt in the country.
“Yogurt has been a major item in restaurant menus in places like Italy and Korea for over a century. There is a huge unorganised market for frozen yogurt in India also and we want to tap it,” he said
Contemporary brands like Baskin Robbins, Kwality Walls, Natural Ice Creams dominate the ice cream space in India and several other gelato companies are also beginning to gather momentum giving clear signals for consumers seeking more health conscious alternatives to desserts and thats what cocoberry wants to position itself.
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