New Delhi, 22nd Feb 2010: Srei Sahaj e-Village Limited, a subsidiary of Srei Infrastructure Finance Limited, under the umbrella of its unique partnership with the Indira Gandhi National Open University (IGNOU), the largest Open University offering distance learning programs, is launching skill development vocational programs at affordable costs for the rural population of India through more than 29,000 Common Service Centres (CSCs) that Sahaj is setting up in the states of West Bengal, Bihar, Assam, Uttar Pradesh, Orissa and Tamil Nadu.
Sahaj, in partnership with IGNOU, is launching a new learning methodology called ‘Education That Works – Learning System’ (ETWLS). This is a unique Learning system for which a Global Patent has been filed (patent Application Number – 322kol2009). This invention is a self instructional computational system which functioning via Core Interpretational System controlled decisional logic gates, depends on the efficacy of user input. The invention uses a graphical user interface and creates interaction between the user and the software. Through this unique interaction process the system determines the combinations and the correctness of approaching a specific task by the user.
In this unique methodology, actual skill assessment will be done in an online mode. After a student has studied a topic, the environment for practice opens and the student actually practices what he is supposed to have learnt. He can move to the next level only if he implements his learning correctly. A total of five programs will be currently available as a part of ETWLS; a diploma in Advanced Computing and a certificate program in Java, SQL, Flash and HTML respectively.
In order to bridge the rural and urban educational gap, Srei Sahaj and IGNOU had partnered in 2009 to provide training in a blended learning environment to enable students to undertake a range of recognized qualifications.
The initiative is aimed at making up for the lack of rated educational institutes in the rural India and help students in the villages get quality skill up gradation without the hassles of relocation. The programs are also supported by Chaakri.in, Srei Sahaj’s job portal dedicated solely to the rural population. All the learners who register on the portal will be guaranteed at least one job offer. It is projected that in the next 12 months, about 80,000 youth will be trained on these courses and over a period of time, more certificate courses, diploma and degree courses will be launched.
Commenting on the launch, Chief Guest, Thiru A. Raja, Hon’ble Union Minister for Communication and Information Technology said, “I laud the initiative taken by Srei Sahaj and IGNOU of introducing the rural population to the innovative skill development programs thereby creating opportunities for the rural youth to become more skilled and technically trained which would further increase their scope of employability. The plan would greatly benefit and augment the growth and development of the socio – economic landscape of rural India.”
Commenting on the new mode of delivery of its services to rural India, Dr. Sabahat Azim, CEO, Srei-Sahaj said, “Currently, one of the biggest bottlenecks in India’s growth story is the lack of skilled manpower. In rural India, the biggest stumbling block in fighting poverty is the lack of livelihood opportunities and skill development programs available to the rural population. Therefore, the latest offering from the Srei Sahaj and IGNOU partnership is set to go beyond all commercial considerations and achieve the avowed objective of empowering rural India through the innovative courses on offer.”
About Srei Sahaj e-Village Limited
Srei Sahaj e-Village Ltd. is a subsidiary of Srei Infrastructure Finance Ltd. It is a business integrator in the field of IT infrastructure with a focus on rural India. It has 65 offices across 6 states and is emerging as one of the largest implementers of ICT-based projects in India. It has taken up the task of eliminating the undemocratic digital divide between rural and urban India, under the flagship of NeGP of the Government of India. It brings government, business, and services to the rural India through an expanding network of Village Level Franchisee Partners. Srei-Sahaj is set to launch over 29,000 CSCs across the country. More than 16,000 CSCs have already been established, providing a single-window, one stop solution to the citizen’s needs, under the Private-Public- Partnership (PPP) arrangement.
The parent company of Sahaj, Srei Infrastructure Finance Limited, is a Holistic Infrastructure Institution, constantly and consistently ideating to deliver innovative solutions in infrastructure space, thus playing a significant role in nation-building for over two decades, both in urban and rural India. Srei’s businesses include Infrastructure Equipment Leasing & Finance, Infrastructure Project Finance, Advisory & Development, Insurance Broking, Venture Capital, Capital Market and Sahaj e -Village. Srei has a pan-India presence with a network of 63 offices and has also replicated its business model overseas with three offices in Russia. Srei is the first Indian infrastructure financing institution to get listed on the London Stock Exchange. Srei Equipment Finance Pvt. Ltd., a joint venture between Srei Infrastructure and BNP Paribas Lease Group, a wholly owned subsidiary of BNP Paribas, is a Srei Group company engaged in Infrastructure Equipment Leasing and Financing Business.
About Indira Gandhi National Open University
The Indira Gandhi National Open University, established by an Act of Parliament in 1985, has emerged as the largest University in the democratic world. Today, it serves the educational aspirations of nearly 2 million students in India and 33 other countries through the twenty-one Schools of Study and a network of 59 regional centres, more than 2300 Learner Support Centres and around 52 overseas centres. The University has, in a relatively short time, contributed significantly to higher education, community education and continual professional development.
As a world leader in distance education, it was conferred the Centre of Excellence Award in Distance Education in 1993 and the Award of Excellence for Distance Education Materials in 1999 by the Commonwealth of Learning (COL), Canada.
For further information, please contact:
Braj Kishore
Vice President and Head
Corporate Communications and Brand Management
Srei Infrastructure Finance Limited
Mobile: 098360 35599
Email: braj.kishore@srei.com
Debaditya Chaudhury / Nishant Kela
Blue Lotus PR
Mobile: 9831093508 / 9874189149
Email: debaditya@bluelotuspr.com
Background Note for the editors:
About Sahaj
1. Under the Prime Minister Flagship National E Governance Plan, Srei-Sahaj e-Village Ltd, a subsidiary of Srei Infrastructure Finance Limited, has taken up the task of eliminating the undemocratic digital split between rural and urban India. It brings government, business and services to the rural India through an expanding network of Village Level Franchisee Partners i.e., Village Level Entrepreneurs.
2. Today, Srei-Sahaj in partnership with its 16,000 Village Level Entrepreneurs, is serving about 160 million rural citizens.
3. Sahaj is mandated to set up a total of about 29,000 Common service Centres in states of Assam , Bihar, Orissa, Tamil Nadu, Uttar Pradesh and West Bengal. Recently it tied up with Jammu and Kashmir Bank to help roll out the CSC project in the challenging terrain of Jammu and Kashmir.
4. A total of 32 services are now available at Sahaj CSCs including digital photography, digital video-shoot, NREGA photograph, NREGA data collection, government form submission, information regarding electoral processes- addition and deletion in the electoral roll, data entry (LA and LR), DTP, ROR, Internet, death certificate, birth certificate, property tax payment, agricultural soil testing, agricultural diagnosis, e-Learning, electric bill collection (WBSEDCL), BSNL bill collection, mobile top ups, railway reservation, LIC premium collection, advertising, rural-job portal and examination results. There are many more services in the offing like e-Commerce, matrimonial services, distance education, postal service, IEC (Information, Education and Communication), and infotainment.
5. Visit www.sahajcorporate.com for more information.
About ETWLS: Education that Works – Learning System
This is a unique Learning system for which a Global Patent has been filed (patent Application Number – 322kol2009).
The invention can be referred to as a self instructional computational system which functioning via Core Interpretation System controlled decisional logic gates, depends on the efficacy of user input. The invention uses a graphical user interface and creates interaction between the user and the software. Through this unique interaction process the system determines the combination's and the correctness of approaching a specific task by the user. The interpretation attribute of the system is due to the composite effect of two mutually reinforcing Interpreters that are the fundamental control points behind the conditional signal antiport through the logic gates. The uniqueness of the system constitutes not only the decisional capacity of the system based on interpretation of user action but also the synergistic paradox of the two mutually complementing Core Interpretational Systems manifested through conditional flow of signals through the two logic gates.
In other words this is a real time self Assessment system that not only allows a student , under a distance learning program, to have hands on experience on a simulation of the subject that is being taught but also assesses the execution of the instructions given on a real time basis .
This mechanism ensures the following:
1. That the student actually understands the practical execution of the topic thereby enhancing the comprehension and retention of the matter.
2. Since the assessment is real time – the student knows immediately the accuracy of his execution.
3. Since the logic is so designed that the student cannot proceed unless the execution is absolutely accurate it ensures that the student will ultimately learn.
Showing posts with label Franchise Opportunity. Show all posts
Showing posts with label Franchise Opportunity. Show all posts
Monday, February 22, 2010
Thursday, January 28, 2010
Franchise Business In India
If you wish to do a business with least amount of risk you can opt for franchise business in India. You must know what the business is all about. In this business a parent company or franchisors lends his brand name and a business system. As a franchise you need to pay for the right to do business under the franchisor’s name and system. The contract by which the two parties are bound is called the franchise.
Franchise Business Opportunities in India
Franchise industry in India has witnessed a growth rate of 25-30 per cent. This makes it one of the fastest growing industries in India. In the next couple of years it is expected to entrench itself further. The Indian fats expanding middle class in India now has more disposable income than before. This augments well for the franchise industry. Franchising as a way of doing business is accepted widely throughout the country.
How to Start Franchise Business?
If you wish to start a franchise business you need to find out what you are quite good or what is it that you enjoy doing. Seek the help of friends and family members to learn more about what kind of franchise to choose. These people particularly family members can give you full support as they will have to bear.
You need to consider fiscal questions, like how much do the franchise cost and the potential earnings from the business. A badly chosen franchise may cause you to loose heavily. And to know all this you need to carry out extensive research. The Franchise Association of India site is a very good starting point, and it provides many good pointers.
Before you start a franchise business make sure all paperwork is in line with franchising guidelines in India. You need to take the advice lawyers and accountants before signing any agreements. It is also important to carry out interviews with present franchises to determine satisfaction within the system.
Important Things to Do:
* Visit and talk to as many franchises as possible.
* Talk to the franchise companies and gather an idea of the previous record of the company. Ask as many questions as possible. Do home work for this purpose.
* Be very thorough in your investigation
* Carry out comparative analysis of other franchises preferably in the same businesses
* Be thoroughly aware of the terms of your agreement
* Room for financial maneuverability is essential. Plan for more expense and less profitability than you think you need.
What to Avoid:
* Never Hurry. Cutting down on research can be risky.
* Avoid being optimistic about your personal finances. Be conservative and realistic
Small Franchise Business in Mumbai, India
Mumbai being the financial capital of India has multitude of business houses which offers franchise opportunities around the country. The range of franchise offered is varied and numerous. You can avail franchise in small businesses like food, greeting cards and gifts, jewelry, fashion houses, beauty parlors, education and lots more. Franchise directories of Mumbai can provide you the list of franchisor in your chosen fields.
Franchising in India can be successfully used to start and expand a business.
Source:http://www.ejobz.in/businesses-in-india/franchisee-business-in-india.html
Franchise Business Opportunities in India
Franchise industry in India has witnessed a growth rate of 25-30 per cent. This makes it one of the fastest growing industries in India. In the next couple of years it is expected to entrench itself further. The Indian fats expanding middle class in India now has more disposable income than before. This augments well for the franchise industry. Franchising as a way of doing business is accepted widely throughout the country.
How to Start Franchise Business?
If you wish to start a franchise business you need to find out what you are quite good or what is it that you enjoy doing. Seek the help of friends and family members to learn more about what kind of franchise to choose. These people particularly family members can give you full support as they will have to bear.
You need to consider fiscal questions, like how much do the franchise cost and the potential earnings from the business. A badly chosen franchise may cause you to loose heavily. And to know all this you need to carry out extensive research. The Franchise Association of India site is a very good starting point, and it provides many good pointers.
Before you start a franchise business make sure all paperwork is in line with franchising guidelines in India. You need to take the advice lawyers and accountants before signing any agreements. It is also important to carry out interviews with present franchises to determine satisfaction within the system.
Important Things to Do:
* Visit and talk to as many franchises as possible.
* Talk to the franchise companies and gather an idea of the previous record of the company. Ask as many questions as possible. Do home work for this purpose.
* Be very thorough in your investigation
* Carry out comparative analysis of other franchises preferably in the same businesses
* Be thoroughly aware of the terms of your agreement
* Room for financial maneuverability is essential. Plan for more expense and less profitability than you think you need.
What to Avoid:
* Never Hurry. Cutting down on research can be risky.
* Avoid being optimistic about your personal finances. Be conservative and realistic
Small Franchise Business in Mumbai, India
Mumbai being the financial capital of India has multitude of business houses which offers franchise opportunities around the country. The range of franchise offered is varied and numerous. You can avail franchise in small businesses like food, greeting cards and gifts, jewelry, fashion houses, beauty parlors, education and lots more. Franchise directories of Mumbai can provide you the list of franchisor in your chosen fields.
Franchising in India can be successfully used to start and expand a business.
Source:http://www.ejobz.in/businesses-in-india/franchisee-business-in-india.html
Thursday, December 24, 2009
Subway Franchise
The Story Of Subway And How Their Franchise Organisation Has Become One The Worlds Major Growing Franchises.
The famous brand Subway is an international restaurant franchise that sells sandwiches and salads. The creators of this franchise were Fred De Luca and Peter Buck who formed the restaurant in 1965. Subway is not the commercial name of the franchise it is Doctor’s Associates Inc or DAI. The business is truly international and is the world’s quickest growing franchise, with Franchises now higher than 27,000 in 85 different countries. The 1st franchise was begun in 1974 in Wallingford, Connecticut, USA.
The Franchises have positioned themselves as a healthier option restaurant, which adds enormous market attraction in today’s health conscious society but much of the Franchises expansion is down to its rare business model. Unlike most Franchises, the parent business does not run any restaurants. The Franchise Opportunity is given to regional Franchises to run the various stores and Subway holds the contract to be their development agent for that area. The development agent, Subway, is then responsible for developing these existing and new locations, studying the stores on a monthly basis and overall support for the various Franchises in whatever struggles that may occur. The break down of percentages for the Franchise For Sale choices are broken down like this, 8% of sales at each site go to royalties, 4.5% of sales go into a holding called the Subway Franchisee Advertising Fund Trust or SFAFT, which is lead by a board of directors voted in by the franchisees. The Franchise Opportunity comprises of the leasing of equipment, help with the franchise cost for minorities and for existing owners the Franchise For Sale choice comprises of remodelling, relocation and expansion loans.
The Franchise Opportunity comes with mandatory requirements. Each franchisee must attend a two week training course, this course teaches business concepts, methods of operation and basic management skills. The time for the training is split between the classroom and on site within a neighbouring Subway restaurant for work experience. After the training course each possible franchisee must pass a thorough exam in order to become possible for a Franchise Opportunity with Subway. As the Subway Franchise For Sale propositions are international there are training places in the UK, USA, Australia, China, Canada, Germany, Korea, India, Lebanon and Russia, and as the Franchises are developing everywhere so will the training places. Other courses on hand are for managers, multi owners of franchises, field consultants and development agents.
Like any franchise nothing is guaranteed, an amount of effort and hard work will be required to build your 1st franchise and especially if you decide to own multiple Franchises. The initial investment is quite good and owning a Subway franchise will give you a high income if you pick the appropriate location.
The speed at which the franchise is developing is remarkable and newest figures show that Franchises are opening at about 1,000 per year internationally, this is a clear signal that this business model will continue to build and lead the market for a lot of years to come. Subway Franchises can be found across the world and with the appropriate person at the appropriate location a Franchise Opportunity is there for you.
The famous brand Subway is an international restaurant franchise that sells sandwiches and salads. The creators of this franchise were Fred De Luca and Peter Buck who formed the restaurant in 1965. Subway is not the commercial name of the franchise it is Doctor’s Associates Inc or DAI. The business is truly international and is the world’s quickest growing franchise, with Franchises now higher than 27,000 in 85 different countries. The 1st franchise was begun in 1974 in Wallingford, Connecticut, USA.
The Franchises have positioned themselves as a healthier option restaurant, which adds enormous market attraction in today’s health conscious society but much of the Franchises expansion is down to its rare business model. Unlike most Franchises, the parent business does not run any restaurants. The Franchise Opportunity is given to regional Franchises to run the various stores and Subway holds the contract to be their development agent for that area. The development agent, Subway, is then responsible for developing these existing and new locations, studying the stores on a monthly basis and overall support for the various Franchises in whatever struggles that may occur. The break down of percentages for the Franchise For Sale choices are broken down like this, 8% of sales at each site go to royalties, 4.5% of sales go into a holding called the Subway Franchisee Advertising Fund Trust or SFAFT, which is lead by a board of directors voted in by the franchisees. The Franchise Opportunity comprises of the leasing of equipment, help with the franchise cost for minorities and for existing owners the Franchise For Sale choice comprises of remodelling, relocation and expansion loans.
The Franchise Opportunity comes with mandatory requirements. Each franchisee must attend a two week training course, this course teaches business concepts, methods of operation and basic management skills. The time for the training is split between the classroom and on site within a neighbouring Subway restaurant for work experience. After the training course each possible franchisee must pass a thorough exam in order to become possible for a Franchise Opportunity with Subway. As the Subway Franchise For Sale propositions are international there are training places in the UK, USA, Australia, China, Canada, Germany, Korea, India, Lebanon and Russia, and as the Franchises are developing everywhere so will the training places. Other courses on hand are for managers, multi owners of franchises, field consultants and development agents.
Like any franchise nothing is guaranteed, an amount of effort and hard work will be required to build your 1st franchise and especially if you decide to own multiple Franchises. The initial investment is quite good and owning a Subway franchise will give you a high income if you pick the appropriate location.
The speed at which the franchise is developing is remarkable and newest figures show that Franchises are opening at about 1,000 per year internationally, this is a clear signal that this business model will continue to build and lead the market for a lot of years to come. Subway Franchises can be found across the world and with the appropriate person at the appropriate location a Franchise Opportunity is there for you.
Saturday, August 30, 2008
Celebrate Franchising In India
FRANCHISE BONANZA-CELEBRATING FRANCHISING.
Celebrating Franchising could well be another festivity we get used to in the coming times. We will hear great success stories in franchising in the coming years, as this is the Beginning. After a fabulous year of growth, coupled with a never before year for Bollywood and the international acquisitions of Corus, Novelis, & Iconic Brands like Land Rover, Jaguar we are now shifting gears.
Any which ways franchising is erupting and I have not seen it better than this over the last decade. After unprecedented growth and the franchise business arrival in the Indian market, a real carnival season is unfolding itself. The MNC’S and new concept companies are factually standing up on their toes looking at INDIA as a highly potential target for their future franchise expansion.
In fact enough groundwork and spade works have been conducted, researched. Scaling of price, position, acceptance of products and issues of culture, ethical constraints are now being micro managed.
NOW IS THE TIME FOR EVERYONE TO GET INTO FRANCHISING and build a strong foundation for yourself whether you are seeking new businesses or franchisees or have a business that you want to grow through franchising.
As a matter of fact we interact daily with Entrepreneurial talents lining up to participate boldly seeking lucrative business offers. Consulting companies like ours have become more agile and have refined their deliveries. Event managing companies have mushroomed; advertising companies are doing more billings. The retail markets, real estate have met peek level output and is showing signs of future trends, still exhibiting more flamboyant growth potential. Mushrooming newer concepts in the retail business are the birth of expansive Malls in the country. Infact we receive at least two new enquiries everyday of people & companies trying to see if they could be ‘franchise their ideas’ from a situation a couple of years ago when most small and medium sized business did not even know what franchising was.
There is tremendous awareness that is being created and with franchise expo’s (I know of at least 10 expositions that will be held this year alone across the various cities of this country), there is bound to be a lot of new businesses springing up from different industries. With this scenario, the real franchise festive season has started, yester years this business model was still an unheard off subject, few would have discussed and have abandoned.
After all, gone are the days business community impulsively decided on putting their investments in an unfounded business, especially after hearing of franchise business model. They are more than convinced now that franchise business means: assured ROI, time tested and proven methodology at their disposal and consequential growth potential possibilities.
Introducing Franchise business in India has gathered enough material evidence so as to declare its success and apt business platform. Finding qualified prospective entrepreneurs, business buyers, educating them on the franchise business and convincing them to take up lucrative opportunities for a great challenge. Identifying the right challenge, people with business acumen and financial strengths, inspiring and motivating them to accept new business interests, changing their lifestyle and approach in doing business is all now becoming a practical reality. Today more than ever people are ready to accept change, they are hungry for information and what the next big idea is or how could I step into the next sunrise industry.
As a matter of fact, the business of franchise is not only a concept of expansion, but also a complete business system with regard to a successful brand, making it viable to its consumers and establishing brand equity & Image. Franchising essentially stands for creating wealth and also a well-grounded pathway to optimize resources. A lot of popular brands today own their credence to successful franchising worldwide and our country is going on a transition phase, disowning negative impressions of foreign business styles and looking at it in a more positive and forthcoming way.
Indian Brands require innovative approach. They are highly successful and have excellent product acceptance, by imbibing franchise route they can effectively stabilize and practice cost effective methodologies in expansion and wide area networking. If well structured and executed the franchise model can pay rich dividends. It is highly cost effective and will serve all ends.
In most developing economies franchising plays a very vital role in eliminating lackadaisical, under productive channels that is widespread in systems. Most Indian products and services will in future travel the franchise route and reach consumers in the best possible manner. What we need to understand in depth here is the totality of the market functions and how we could leverage franchising as a way of business to serve the consumer, the franchisee and the franchiser in addition.
All advanced civilization needs to have global perspectives. There cannot exist any kind of constraints and must do away with restrictions. It would be disastrous and catastrophic if enough thought and innovativeness do not come under our effort and certain degree of acceptance does not prevail.
Today we are not only accepting burgers and pizzas as a way of life in cities and towns, but the gyms and foreign movies have their own impact, hence it is only a question of adoptive attitude and not a question of any resultant impact or any other. Again we will have to adopt the best practices followed worldwide, adopt it to our own conditions and give what our consumers need fittingly.
Startling number of rich class people attribute their emergence into financial freedom to franchising because they perceived great innovative ideas beforehand and built up a franchise system that has made them different today. Great franchisees are those who followed franchiser model and never digressed what has been given to them by way of technology, and systems. They are implementers of systems designed by others.
The doubts and apprehensions people had about franchise business few years back have been diluted specially after the advent of some of the MNC’S and their success in the country is tracked. The system is rather fool proof, As a result Capital markets, banks and other lenders, leasing companies, landlords, the press and much of the public all are looking upon franchising.
Lot of focused study and research has gone into the conceptual stage of franchising and materialization of the business model. It is the legality and governing laws that will undergo changes now and then, so as to accommodate franchise business model, but it is important that these are not too stringent because you need free atmosphere to breathe and grow and if we have harsh legislations, it might just hurt the infants, or might suffocate the growing companies. It is still on a platform of legal scrutiny and of bench marking and protective measures that needs to be carefully incorporated. Having said that we believe that a complex system like franchising is already very well addressed by the existing laws of our country. In trying to compete the race of being a high economy and resourceful country India is now proactive. There exists enough proof and ensuing evidence that our country will thrive on franchise business and show receptiveness in the coming years.
Everybody else could just dive in, celebrate, enjoy and Profit From Franchising.
From The Desk Of Amit Nahar -A Franchise Consultant Based In Bangalore,India.
Founder & CEO of Sparkleminds Franchise Catalysts –A Franchise Consulting Company Specializing in Franchising Solutions for Companies Seeking Franchise Growth and Entrepreneurs seeking New Businesses.
You could reach him on amit@sparkleminds.com or on 080-41512345for comments on this article
Celebrating Franchising could well be another festivity we get used to in the coming times. We will hear great success stories in franchising in the coming years, as this is the Beginning. After a fabulous year of growth, coupled with a never before year for Bollywood and the international acquisitions of Corus, Novelis, & Iconic Brands like Land Rover, Jaguar we are now shifting gears.
Any which ways franchising is erupting and I have not seen it better than this over the last decade. After unprecedented growth and the franchise business arrival in the Indian market, a real carnival season is unfolding itself. The MNC’S and new concept companies are factually standing up on their toes looking at INDIA as a highly potential target for their future franchise expansion.
In fact enough groundwork and spade works have been conducted, researched. Scaling of price, position, acceptance of products and issues of culture, ethical constraints are now being micro managed.
NOW IS THE TIME FOR EVERYONE TO GET INTO FRANCHISING and build a strong foundation for yourself whether you are seeking new businesses or franchisees or have a business that you want to grow through franchising.
As a matter of fact we interact daily with Entrepreneurial talents lining up to participate boldly seeking lucrative business offers. Consulting companies like ours have become more agile and have refined their deliveries. Event managing companies have mushroomed; advertising companies are doing more billings. The retail markets, real estate have met peek level output and is showing signs of future trends, still exhibiting more flamboyant growth potential. Mushrooming newer concepts in the retail business are the birth of expansive Malls in the country. Infact we receive at least two new enquiries everyday of people & companies trying to see if they could be ‘franchise their ideas’ from a situation a couple of years ago when most small and medium sized business did not even know what franchising was.
There is tremendous awareness that is being created and with franchise expo’s (I know of at least 10 expositions that will be held this year alone across the various cities of this country), there is bound to be a lot of new businesses springing up from different industries. With this scenario, the real franchise festive season has started, yester years this business model was still an unheard off subject, few would have discussed and have abandoned.
After all, gone are the days business community impulsively decided on putting their investments in an unfounded business, especially after hearing of franchise business model. They are more than convinced now that franchise business means: assured ROI, time tested and proven methodology at their disposal and consequential growth potential possibilities.
Introducing Franchise business in India has gathered enough material evidence so as to declare its success and apt business platform. Finding qualified prospective entrepreneurs, business buyers, educating them on the franchise business and convincing them to take up lucrative opportunities for a great challenge. Identifying the right challenge, people with business acumen and financial strengths, inspiring and motivating them to accept new business interests, changing their lifestyle and approach in doing business is all now becoming a practical reality. Today more than ever people are ready to accept change, they are hungry for information and what the next big idea is or how could I step into the next sunrise industry.
As a matter of fact, the business of franchise is not only a concept of expansion, but also a complete business system with regard to a successful brand, making it viable to its consumers and establishing brand equity & Image. Franchising essentially stands for creating wealth and also a well-grounded pathway to optimize resources. A lot of popular brands today own their credence to successful franchising worldwide and our country is going on a transition phase, disowning negative impressions of foreign business styles and looking at it in a more positive and forthcoming way.
Indian Brands require innovative approach. They are highly successful and have excellent product acceptance, by imbibing franchise route they can effectively stabilize and practice cost effective methodologies in expansion and wide area networking. If well structured and executed the franchise model can pay rich dividends. It is highly cost effective and will serve all ends.
In most developing economies franchising plays a very vital role in eliminating lackadaisical, under productive channels that is widespread in systems. Most Indian products and services will in future travel the franchise route and reach consumers in the best possible manner. What we need to understand in depth here is the totality of the market functions and how we could leverage franchising as a way of business to serve the consumer, the franchisee and the franchiser in addition.
All advanced civilization needs to have global perspectives. There cannot exist any kind of constraints and must do away with restrictions. It would be disastrous and catastrophic if enough thought and innovativeness do not come under our effort and certain degree of acceptance does not prevail.
Today we are not only accepting burgers and pizzas as a way of life in cities and towns, but the gyms and foreign movies have their own impact, hence it is only a question of adoptive attitude and not a question of any resultant impact or any other. Again we will have to adopt the best practices followed worldwide, adopt it to our own conditions and give what our consumers need fittingly.
Startling number of rich class people attribute their emergence into financial freedom to franchising because they perceived great innovative ideas beforehand and built up a franchise system that has made them different today. Great franchisees are those who followed franchiser model and never digressed what has been given to them by way of technology, and systems. They are implementers of systems designed by others.
The doubts and apprehensions people had about franchise business few years back have been diluted specially after the advent of some of the MNC’S and their success in the country is tracked. The system is rather fool proof, As a result Capital markets, banks and other lenders, leasing companies, landlords, the press and much of the public all are looking upon franchising.
Lot of focused study and research has gone into the conceptual stage of franchising and materialization of the business model. It is the legality and governing laws that will undergo changes now and then, so as to accommodate franchise business model, but it is important that these are not too stringent because you need free atmosphere to breathe and grow and if we have harsh legislations, it might just hurt the infants, or might suffocate the growing companies. It is still on a platform of legal scrutiny and of bench marking and protective measures that needs to be carefully incorporated. Having said that we believe that a complex system like franchising is already very well addressed by the existing laws of our country. In trying to compete the race of being a high economy and resourceful country India is now proactive. There exists enough proof and ensuing evidence that our country will thrive on franchise business and show receptiveness in the coming years.
Everybody else could just dive in, celebrate, enjoy and Profit From Franchising.
From The Desk Of Amit Nahar -A Franchise Consultant Based In Bangalore,India.
Founder & CEO of Sparkleminds Franchise Catalysts –A Franchise Consulting Company Specializing in Franchising Solutions for Companies Seeking Franchise Growth and Entrepreneurs seeking New Businesses.
You could reach him on amit@sparkleminds.com or on 080-41512345for comments on this article
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