Domestic and commercial cleaning franchise, Keen to Clean, has plans to launch into the Indian market before the end of the year.
Founder and franchisor Brij Purohit, who comes from India, told Franchising "The market in India has a huge potential and I know the market very well."
The structure of the franchise business in India is yet to be finalised, said Purohit, who launched his one-stop cleaning business in 2003 and began franchising two years ago. There are now 13 franchises in Victoria and one in New South Wales, offering carpet, blind and upholstery cleaning as part of the service.
Tags:Cleaning Franchise, commercial cleaning franchise,Service Franchise, Keen To Clean, Brij Purohit, Franchise Business, Franchise Structure, franchise model, Franchising In India,
Source:Franchising.com 16 July 2010
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Showing posts with label Cleaning Franchise. Show all posts
Showing posts with label Cleaning Franchise. Show all posts
Friday, July 16, 2010
Friday, December 4, 2009
International Commercial Cleaning Franchise In India
New Zealand's largest commercial cleaning franchise, Crest Commercial Cleaning, has struck up a deal in India which will see it operating in around a dozen cities and employing thousands of people in the next two years.
Since securing the country licence agreement in 2008, Crest Commercial Cleaning (India) Pvt. has employed 300 people in India. It is now on track to expand that to 3000 employees in the next two years, as a growing number of companies in India place more emphasis on hygiene and cleanliness.
"We have established ourselves in this powerhouse economy at an opportune time," says Crest co-owner and spokesperson Grant McLauchlan "As the Indian economy becomes more sophisticated, customers, particularly international corporates, are demanding better hygiene standards.
"Many people tell us that one of the big barriers to doing business in India is hygiene and so we are seeing savvy companies starting to make that a priority," Mr McLauchlan says, on his return from a business trip to India last week.
He says with a 6-9 per cent growth rate and a population of a billion people, India's growth potential is huge.
"The country has developed more of a Western feel in the big cities and there are large shopping malls and office blocks emerging all over the skyline."
"Obviously there is an opportunity for us to maintain these buildings, whether it is the provision of cleaning services or electrical and mechanical maintenance of the infrastructure."
He says cleaning, or housekeeping as it is known in India, is worth around $150 billion per annum but is currently serviced by untrained, poorly resourced contracting companies.
Competition for customers is tough as hundreds of new shopping malls try to attract people through cleaner more hygienic environments for the new middle class, which is relocating to Indian cities.
Mr McLauchlan says Crest is doing well in the Indian market because it is a quality brand, with excellent training programmes in place for staff. The training in India is based on New Zealand standards. Crest New Zealand cleaning staff in New Zealand are required to undertake an NZQA recognised qualification which leads to a National Certificate in Cleaning and Caretaking.
"Training cleaning staff to achieve nationally recognised qualifications makes more sense for commercial cleaners than hiring unskilled staff," he says "Training has a very positive effect on morale, motivation and on the person's ability to carry out cleaning to high standards.
"While New Zealand and India are our focus over the next two years we are looking at expanding into other Asia countries and the Middle East beyond that," he said.
Hence entrepreneurs in India can look forward to a host of international service franchisees lining up in India to offer their services to the indian consumer.
Since securing the country licence agreement in 2008, Crest Commercial Cleaning (India) Pvt. has employed 300 people in India. It is now on track to expand that to 3000 employees in the next two years, as a growing number of companies in India place more emphasis on hygiene and cleanliness.
"We have established ourselves in this powerhouse economy at an opportune time," says Crest co-owner and spokesperson Grant McLauchlan "As the Indian economy becomes more sophisticated, customers, particularly international corporates, are demanding better hygiene standards.
"Many people tell us that one of the big barriers to doing business in India is hygiene and so we are seeing savvy companies starting to make that a priority," Mr McLauchlan says, on his return from a business trip to India last week.
He says with a 6-9 per cent growth rate and a population of a billion people, India's growth potential is huge.
"The country has developed more of a Western feel in the big cities and there are large shopping malls and office blocks emerging all over the skyline."
"Obviously there is an opportunity for us to maintain these buildings, whether it is the provision of cleaning services or electrical and mechanical maintenance of the infrastructure."
He says cleaning, or housekeeping as it is known in India, is worth around $150 billion per annum but is currently serviced by untrained, poorly resourced contracting companies.
Competition for customers is tough as hundreds of new shopping malls try to attract people through cleaner more hygienic environments for the new middle class, which is relocating to Indian cities.
Mr McLauchlan says Crest is doing well in the Indian market because it is a quality brand, with excellent training programmes in place for staff. The training in India is based on New Zealand standards. Crest New Zealand cleaning staff in New Zealand are required to undertake an NZQA recognised qualification which leads to a National Certificate in Cleaning and Caretaking.
"Training cleaning staff to achieve nationally recognised qualifications makes more sense for commercial cleaners than hiring unskilled staff," he says "Training has a very positive effect on morale, motivation and on the person's ability to carry out cleaning to high standards.
"While New Zealand and India are our focus over the next two years we are looking at expanding into other Asia countries and the Middle East beyond that," he said.
Hence entrepreneurs in India can look forward to a host of international service franchisees lining up in India to offer their services to the indian consumer.
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