International Bakery Chain,Cinnabon, Opens Its Second Franchise Outlet In India at Bandra, Mumbai.

An American bakery chain that sells cinnamon-flavoured rolls has opened up its second outlet in India, in Bandra. The first ever Cinnabon Bakery opened in Delhi a year ago.

Now the first Mumbai branch has opened its doors in Pali Naka, on the former premises of HAS Juice bar. Apart from being a take-away, the bakery also has a small quick-service seating area.

Dish Hospitality, which runs Aurus in Juhu, has the master franchise for the Cinnabon brand in India and intends to open up 150 outlets here over the next eight years. A second Mumbai outlet will open in Juhu opposite the JW Marriott Hotel on June 29.

The entire menu at the bakery in India is eggless. Naveen Madan, brand head of Cinnabon India, says: “This suits the Indian palate as many Indians don’t like eggs. The secret is that despite not having eggs, they taste exactly the same as the ones made across the world with eggs. Indians are known for having a sweet tooth and these are anytime snacks.” Madan adds, “We think they will especially appeal to college students and ladies.”

The American company started in Seattle in 1985 and now has 650 outlets worldwide. It is most famous for its Cinnabon Classic Roll, which is priced at Rs 100 at the Bandra branch.

A guarantee of Cinnabon is that any roll is sold hot within 30 minutes of being baked on the premises. Cinnabon signature frozen blended drinks include MochaLatta Chills as well as MangoLatta Chills.

Tags:Bakery Franchise, Bakery Chain, Cinnabon, Dish Hospitality, India Master Franchise,Veg Franchise, Vegetarian Franchise, Cinnabon India, India Entry Strategy, India Franchise Consultants,

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Monginis Bakery Franchise Looking at opening 50 more Outlets by 2010.

Mumbai-based leading bakery chain, Monginis now plans to open 50 more outlets across the country by end of the year 2010, after a recent store launch in Indore. The company also plans to double its retail distribution from the current retail network of 15,000 stores across the country.

Elaborating on the Monginis' expansion plan, Zoher Khorakiwala, CMD, Monginis Pvt. Ltd. said, “After Indore, the cities where we are planning to roll out our exclusive cake shops at Kanpur, Lucknow, Raipur, Chennai and Bengaluru. We are currently looking out for suitable franchising partners for these locations and it will take some time for us to decide on Monginis’ manufacturing franchisee.”

Monginis is looking at locations with minimum carpet area of 200 sq ft and are looking at opening more stores with the Strategic Business Unit (SBU) setting ambitious plans for the retail distribution expansion.

Hence eyeing a prominent expansion strategy in the burgeoning bakery market in India.

Source:
Monginis plans to open 50 outlets across India by year-end
Saturday, February 06, 2010, 10:00 Hrs [IST]
By HBI Staff | Mumbai