continent hotels signs south asia master franchise PV Hotels as sole licensors to expand in India, Nepal, Bangladesh, Malaysia,Singapore, Srilanka and Thailand.

Continent Hotels and Resorts Brand Franchise Systems, Ltd. (CHR), has announced that a master franchise license agreement with India-based PV HOTELS & RESORTS PVT LTD will bring the Continent Brand flag to India and South East Asia.

With the agreement, PV HOTELS & RESORTS PVT LTD will become official licensor in India, Nepal, Bangladesh, Malaysia, Singapore, Sri Lanka and Thailand. Company announced that according to agreement and plans, 25 hotels opening planned during first year of their license.

"All hotels represent perfect examples of what Continent Hotel, Continent Resort and Continent City Inn symbolize, international standards, blended with Turkish Hospitality," states Ethem Zagikyan, Principal and Managing Director of Continent World wide. "By entering into a joint venture and Master License agreement with PV Hotels, we aim to intensify Continent's position in the market, which includes investing additional resources," continues Ethem. "By increasing our involvement, we aim to boost the developments so to achieve our overall mission of becoming one of the well known brands in the markets we operate in. We are excited to begin granting our third international partnership agreement, and to be partner with PV Hotels. Bringing the Continent brand to South East Asia will contribute greatly to its growing travel and tourism industry."

PUJA MEHTA DIXIT, the President of PV Hotels said; "We are pleased to be working with Continent brand franchise, and look forward to developing and re branding hotels. We have found an excellent fit with our Continent Hotels partnership, a mid and upper scale market limited and full service chain that fits the strategic needs of South East Asia" and adds; "These are important ingredients for our franchise success. The personal support given from the Continent's corporate staff combined with the implementation of PV Hotels experience is a winning formula for growth and success."

About Continent:

Continent Hotels and Resorts® and its standards were founded in 2000 by veteran hotelier Mr. Jirayr Zagikyan who has more than 40 years experience in hospitality field, as Executive Team Member role with Hilton International, Merit Hotels and Resorts and Divan Hotels. Continent brand registered as trademark in 2003 by his son Mr. Ethem Aret Zagikyan and Company started to ramp up in International Arenas not just as Consulting Services Provider but as an International Hotel Operator and brand franchisor. Continent Hotels & Resorts is a privately owned franchise and management company with its head office based in Istanbul, Turkey.

Tags:Continent Hotels, Brand Franchise Systems, PV Hotels, licensor, city inn, ethem zagikyan, joint venture, master license agreement, puja mehta dixit,jirayr zagikyan, hotel franchise

Source:Company Press Release August 7, 2010.

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