Monday, May 3, 2010

Veta English Speaking Franchise Looks at Expansion in Delhi and North India Aggressively.

May 03, 2010

Veta, Asia’s largest spoken English training academy and a brand owned by Amoha Education (P) Ltd, has announced plans to open 80 franchise centres across north Indian states and 20 company-owned centres in Delhi-NCR region this fiscal. The company’s franchise centres would come up in states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Punjab, Rajasthan, Uttar Pradesh and Uttarakhand. Each centre will be established with an investment of Rs 20-30 lakh depending on the location, city and rental advance, according to its top official.

Announcing the expansion plans, K V Rajan, executive director, Veta said, “New Delhi presumed as an administrative capital of the country is in the verge of transforming itself into a large commercial hub in Asia through new developments taking place in the existing business sector. The economy of north India as a whole is also booming through the establishment of new industries coming up in the region. These developments ensure that there is a constant need to develop and polish the spoken English skills that is so much a requirement today.”

“A total investment of Rs 22 crore has been earmarked for expansion. Amoha Education (P) Ltd will invest Rs 6 crore, while the remaining Rs 16 crore will be invested by the franchisees. We are sure this venture would be a success, since the domestic education learning market is poised for growth at a fast pace. We are also planning aggressive marketing campaigns in the next fiscal to increase the connectivity to our target group. In view of this we have tied-up with best in class marketing experts in the industry,” adds Rajan.

To strengthen its aggressive expansion plans, Veta recently roped in James Walter Thomson (JWT) for the creative services and Mind Share for the media services

Tags:VETA, English Franchise, Language Franchise, English Training Franchise,K V Rajan, Amoha Education, Education Franchise, Women Franchise, Training Franchise,
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