Indian Franchise Association (IFA) has launched an interactive Franchise Management Program at the Mudra Institute of Communications, Ahmedabad (MICA).
To be implemented in a module format, the program will introduce aspiring entrepreneurs at MICA to the intricacies of franchising and establish the strategic approach by posing various case studies. "An entrepreneurial spirit is critical for franchising. Many entrepreneurs take up franchises but they are not hugely successful because of the lack of entrepreneurship in the franchisee. In order to address this and many other aspects of franchising for entrepreneneurs, we decided to launch this program for the students of MICA's entrepreneurship development centre,” said Gautam Raj Jain, chairman, entrepreneur program, MICA.
The conjunction with MICA is the first initiative of this kind for IFA, which plans to announce similar ventures with other premier institutes shortly. "Through this program, we want the aspiring entrepreneurs among our students to go global in their ventures day one onwards," said Ashok Ranchhod, director, MICA.
With such initiatives of franchise education and on training and nurturing entrepreneurs on all aspects of franchising is a healthy sign for the franchise industry, we definately see the programme adding to the growth of franchising in India.Typically today the entrepreneurs are only subject to franchise websites, franchise magazines and franchise exhibitions where they get to meet the companies directly and are not able to correctly understand everything they need to before they get started with taking up a new franchise.We hope that the course will be able to highlight these issues and help the entrepreneurs
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