Saturday, August 21, 2010

Europa Boutique Begins Its First South India Franchise Tile Store In Coimbatore

Orient Ceramics & Industries Limited inaugurates "Europa- Boutique" Company's first store in South India

Orient Ceramics & Industries Ltd. (OCIL), one of the largest manufacturers of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades and the pioneers in floor and wall solutions brings the premium range of 'Europa' tiles to the Southern region with the opening of its new franchise store today. The new store is the company's first major venture in the region and is dedicated to providing consumers an unparalleled selection of a world-class product, focused on showcasing the beauty and value found in ceramic tiles.

The strategically located store spread over 3000 sq ft, is one of the biggest stores in the region and will enable customers to touch, feel and experience the entire product portfolio. Mr. Sanjay Monga (Vice president - Sales & Marketing) inaugurated the first franchisee of Orient Ceramics and Industries Limited in South India.

Speaking on the occasion Mr. Sanjay Monga, Vice president Sales and Marketing OCIL said, "It has been our constant endeavor to provide customers with unique tile designs with an unmatched buying experience. We plan to carve a segment for ourselves in this space. We believe in providing quality products and we are upbeat about the future growth trends in the ceramic tile industry in this region The "Europa - Boutique" is the third of newly designed franchisee outlets that has opened after successful launch of the same in Rudrapur in Uttarakhand and in Guwahati in Assam. We intend to open 25 such outlets across major markets in other regions",

"While Coimbatore is one of the largest district and one of the most industrialized city of Tamilnadu has outpaced the growth in the region. High growth potential, strong growth of the textile and engineering sectors in recent years coupled with an IT boom has resulted in a flurry of construction activities in and around the region. Thus, as the city expands - with a mix of commercial, residential and industrial activities in all areas. We are confident that this growth will also help us to have good footsteps in the growing ceramics market in the region, I am confident that that we shall be getting the same response and enthusiasm of the people of the region towards our offerings that we have received in other parts of the country" added Mr. Monga.

The tiles designed by the only European in-house designer in the country Ms. Maria Jose Castillo, will give the consumers a wide range and unmatched designs to choose amongst the variety of 'Europa' tiles for Wall & Floor.

At "Europa - Boutique", both trade and retail customers can enjoy the very best value with Europa's Price Promise. The shopping is easy with ample of parking space, in-store lifestyle displays and helpful and knowledgeable staff.

Editor's synopsis - Company's first franchisee showroom in South India in Coimbatore after successful launch in Rudrapur in Uttarakhand and Guwahati in Assam - OCIL plans to open 25 such stores in next one year - OCIL manufactures one of the widest range of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades - OCIL has a base of over 4000 dealers and sub-dealers across the country - Only tile manufacturer to have an exclusive European Product & Solution Designer as part of our product development team - Ms. Maria Jose Castillo
Notes to Editor

About Orient Ceramics & Industries Ltd

Orient Ceramics & Industries Ltd (OCIL) pioneers in manufacturing ultra vitrified tiles in India was formed in 1977 as a public limited company and has been at the forefront of innovation in home d├ęcor ever since. The company is accredited with ISO 9001:2000, ISO 14001 and ISO 18001 certifications for quality control management systems. Having a base of more than 1500 retail outlets and more than 4000 secondary retailers spread all over the country and also a wide customer base ranging from Middle East to Europe.

Source:New Delhi, Delhi, August 12, 2010 /India PRwire/

Tags:Europa Boutique Franchise, Orient Ceramics and Tiles, Coimbatore Franchise, New Franchise Coimbatore, New Business Coimbatore, construction franchise,tiles franchise, south india franchise,

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