Amul To Franchise Its Way To Double Its Presence to 10,000 Retail Stores By 2012

Gujarats State's largest milk producer, Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets Amul brand of dairy products on Saturday said it will double it's retail outlets pan-India from existing 5,000 to around 10,000 by 2012.

"We aim to double the count of Amul Preferred Outlets (APOs) pan-India from the existing 5,000 to 10,000 by 2012. By end of this fiscal we would add close to 2,000 such outlets," National Head retail Amul India, Debashis Chattopadhayay said.

"The outlets shall be opened on franchise model," he said, while talking to reporters on the sidelines of Franchise India organised 'Fro2010-30th National Franchise show' here.

"Contribution from retail segment in GCMMF's turnover of over Rs 8,000 crore stood at Rs 300 crore, in the year ending March," Chattopadhayay said adding that through this segment we are targeting contribution of at least ten per cent of Federation's total turnover.

In the past three years, the Federation has been adding close to 1,500 to 2,000 Amul Preferred Outlets per annum, he said.

"The sales of our dairy products from each outlet has been brisk ranging between Rs 10,000 to 50,000 per day," Chattopadhayay said.

Meanwhile, the board of members of GCMMF are likely to meet on July 27. The agenda for the board meeting consists approval of audited accounts of the Federation.

Tags:Amul, Amul Franchise, Dairy Franchise, Milk Franchise, Co Operative Franchise, Dairy Business, GCMMF, Retail Franchise, Preferred Outlets Franchise, Amul India, FRO, franchise show, franchise expo.

Source:24 Jul 2010, 1746 hrs IST,PTI.